Tono de Marca

Aspirational, heartfelt, elegant, warm, emotive, sophisticated, and polished.

Valores de Marca

• •Emotional Connection
• •Luxury and Quality
• •Accessibility
• •Creating Atmosphere
• •Happiness

Mejores Prácticas

• •Lead with Emotion: Always connect the arrangements to a feeling or a moment. Use evocative and heartfelt language rather than simply describing the flowers.
• •Emphasize 'Affordable Luxury': Consistently use keywords like "exquisite," "premium," "curated," and "artistry" while ensuring the overall message remains accessible and not alienating.
• •Use Storytelling: Frame the products within a narrative. Talk about "capturing memories," "sharing happiness," and "creating an atmosphere" to give the brand a deeper meaning.
• •Maintain a Warm and Elegant Tone: The copy should always feel sophisticated, warm, and personal. Avoid overly casual slang or a purely transactional tone.
• •Encourage Everyday Beauty: While catering to special occasions, consistently push the message that flowers are for everyday life through subscription promotions and 'just because' messaging. This reinforces the value of turning ordinary days into memorable ones.

Percepción Social

Currently shaped entirely by its own curated online presence due to a lack of independent reviews or mentions. Potential customers' impressions are based solely on the brand's website and Instagram content, highlighting the importance of consistent messaging. The brand has an opportunity to proactively shape its reputation as it grows.

Ejemplos de Copy

• •Don't wait for an occasion. Create one. Surprise them with a burst of color and a reminder that you're thinking of them. Because the best moments are the ones we don't expect. #FloralleMoments
• •Bring the art of happiness home, week after week. Our subscription service is more than just flowers; it's a ritual of beauty and a constant supply of delight for your home or office. Subscribe and let life bloom. #Floralle
• •Some feelings are too big for words. Let our 'Amour' bouquet speak for you. A curated collection of passionate reds and soft pinks, designed to convey the depth of your affection. #SayItWithFloralle
• •From the grower to your heart. We select only the freshest, most vibrant blooms, ensuring that every arrangement is a masterpiece of quality and design. Experience affordable luxury with Floralle. #LuxuryInBloom
• •How do you feel today? Whether it's joy, gratitude, or a touch of compassion, we have a floral story to match. Shop by mood and send the perfect sentiment. #Floralle