Tono de Marca

Eclectic & Direct

Valores de Marca

• •Artistic Expression
• •Natural Ingredients
• •Accessibility & Affordability
• •Cultural Appreciation

Mejores Prácticas

• •Embrace Storytelling: For products with cultural or vintage inspiration, write short, compelling descriptions that explain the inspiration. This adds value beyond the physical product and connects with the brand's expressive spirit.
• •Develop a 'From Us to You' Voice: Use 'we' and 'you' to create a more direct and personal connection. For example, instead of 'Shipping calculated at checkout,' try 'We'll calculate shipping for you at checkout.'
• •Use Sensory and Emotive Language: When describing skincare and oils, use words that evoke touch, smell, and feeling (e.g., 'creamy,' 'velvety,' 'aromatic,' 'calming,' 'energizing'). This elevates the product from a simple item to an experience.
• •Highlight the Dual Focus: Consistently message the unique combination of 'Natural Wellness' and 'Expressive Style.' Use this tagline in email footers, on the homepage, and in ad copy to solidify the brand's niche.
• •Be Consistent in Simplicity: While adding more personality, maintain the accessible and direct tone. Avoid overly complex jargon. The copy should feel creative and expressive but also clear and easy to understand, reflecting the brand's straightforward approach to e-commerce.

Percepción Social

Due to the lack of online presence, Floncie 1922 is an unknown entity to the broader public. Perception for existing customers is shaped entirely by direct experience with products and the website.

Ejemplos de Copy

• •Your skin speaks. Listen to it. Our natural body butters deliver pure, simple nourishment for a glow you can feel. Dress your skin in nature.
• •Why whisper when you can make a statement? Our lightweight earrings are more than accessories; they're conversation starters. Be bold. Be you. Starting at just $10.
• •Floncie 1922: Where natural wellness meets expressive style. Explore unique accessories and nourishing skincare designed for every part of you.
• •Art for your ears, love for your skin. ✨ Our best-sellers are on sale now.
• •Inspired by powerful heritage. Hand-crafted to tell a story. Wear a piece of art and carry its strength with you throughout your day.