Tono de Marca

artistic, sophisticated, and bold; professional, creative, aspirational, personal, and community-oriented.

Valores de Marca

• •Design Excellence and Boldness
• •Quality Craftsmanship
• •Bespoke and Personalized Solutions
• •Collaboration and Community
• •Founder-Led Vision

Mejores Prácticas

• •Lead with Artistry and Design: Always frame the product as a piece of art or a design element, not just a wall covering. Use words like "illustrated," "crafted," "bespoke," "studio," and "collection" to reinforce the brand's high-end, artistic positioning.
• •Emphasize the Bold Aesthetic: Consistently use powerful and confident adjectives. Words like "bold," "impactful," "statement," "dramatic," and "unapologetic" align with the brand's core identity of using strong colors and prints.
• •Tell the Founder's Story: Weave the narrative of Shanna Flodstrom and the studio's origin into the copy. Mentioning that the brand was born from the needs of the interior design community adds credibility and authenticity.
• •Highlight Local Craftsmanship: Regularly mention that designs are created in Toronto and printed in small batches in Montreal. This communicates quality, supports a "shop local" sentiment, and differentiates the brand from mass-produced competitors.
• •Speak to a Creative and Discerning Audience: Write as if you are speaking to fellow designers, artists, or clients who appreciate quality and have a sophisticated eye. Use aspirational language that focuses on transformation and self-expression through design (e.g., "transform your space," "tell your story").

Percepción Social

The brand is perceived as a reputable, high-quality design studio within the Toronto area. Mentions in design-related publications like DesignTO position it as an innovative and respected player in the local design community. The collaboration with Woyote further enhances its reputation as a creative and dynamic brand that merges different styles effectively. The overall perception is that of a premium, artist-driven brand known for its unique and bold designs rather than a mass-market wallpaper company.

Ejemplos de Copy

• •Unleash the Walls. Introducing the 'Chroma' Collection. Why whisper when you can make a statement? Our new collection is a tribute to the unapologetically bold—a symphony of audacious color and intricate design, born in our Toronto studio. Each pattern is crafted not just to decorate a room, but to transform it. Are you ready to live in color? Explore the collection. #FlodstromWallpaper #BoldInteriors #DesignerWallpaper #ArtForYourWalls #TorontoDesign
• •Your Home is a Canvas. We Provide the Art. Tired of beige? Flodström Wallpaper offers artist-designed, small-batch wallpapers that turn any room into a masterpiece. Founded by interior designer Shanna Flodstrom, we believe in the power of bold design and quality craftsmanship. Get a complimentary design consultation and discover the perfect print to tell your home's unique story. Shop Now
• •Beyond the Wall: Where Design Becomes Art. Explore our collections of bespoke wallpapers, designed with passion in Toronto and crafted for the discerning eye.
• •Midnight Bloom: An enchanting dance of nocturnal petals set against a deep indigo sky. The 'Midnight Bloom' wallpaper is for the dreamer, the romantic, the one who finds beauty in the dark. Illustrated with meticulous detail and printed on premium, durable paper, this design brings a sophisticated and dramatic elegance to your space. It's not just wallpaper; it's a mood.
• •Don just redecorate. Redefine. | Inside the Flodström Studio