Tono de Marca

Natural, artisanal, and whimsical, blending professional expertise with a deep appreciation for the natural world, conveyed in a friendly and local manner.

Valores de Marca

• •Craftsmanship & Expertise
• •Creativity & Originality
• •Local Community
• •Accessibility & Trust
• •Passion for Nature

Mejores Prácticas

• •Use Storytelling: Weave the founder's passion and expertise into the copy. Mentioning that arrangements are designed by a certified florist adds significant value and justifies a premium positioning.
• •Incorporate Sensory & Poetic Language: Use descriptive words that evoke scent, texture, and emotion. Phrases like "sun-kisse d," "whispers of a wild garden," and "nature's poetry" align perfectly with the brand name and visual identity.
• •Emphasize the "Local" Aspect: Continuously highlight the brand's roots in the Yverdon community. This builds a strong connection with the target audience and differentiates it from larger, non-local chains.
• •Balance Artistry with Accessibility: Promote both the high-end, creative event services and the convenient, trustworthy self-service boutique. This shows the brand is both an elite artisan and an approachable part of daily life.
• •Maintain a Consistent Voice Across Platforms: Whether writing a short Instagram caption or a detailed website description, the tone should always feel authentic to the brand: artisanal, natural, and friendly. Avoid corporate or overly generic language.

Percepción Social

The public and customers perceive Fleurs des biches as a high-quality, artistic, and reliable local florist. It is seen as an artisan's workshop producing unique floral art, deeply valued and integrated into the community for its magnificent and original creations.

Ejemplos de Copy

• •Gathered from the meadow, crafted by hand. This bouquet carries whispers of a wild garden, featuring sun-kisse d daisies and deep-hearted roses. Bring a piece of nature's poetry into your home. #FleursDesBiches #ArtisanFlorist #WildBouquet
• •Your love story, told in flowers. From delicate boutonnieres to breathtaking arches, let's work together to create floral magic for your most special day. Creative, original, and entirely you.
• •Everlasting beauty, captured. Our stabilized floral frames preserve the delicate charm of a fleeting moment, offering you a piece of nature that time won't touch. Hand-arranged by our federally certified florist, each frame is a unique work of art for your interior.
• •Your Favorite Local Florist is Always Open! In a hurry? Our self-service boutique in the Yverdon region is open 7 days a week from 8:00 to 19:00 for you to pick up a beautiful, handcrafted bouquet anytime. For custom orders and delivery, visit our website. #LocalFlowers #Yverdon #FleuristeLocale
• •Unleash Your Inner Florist, Julie. Have you ever wanted to learn the art of floral design? Join our founder, Julie Risse, for an intimate workshop where you'll learn to create your own whimsical arrangement. We’ll provide the beautiful blooms, the professional guidance, and the inspiration. All you need to bring is your creativity.