Tono de Marca

Enthusiastic, Approachable, and Service-Oriented

Valores de Marca

• •Passion for Gaming
• •Customer-Centricity
• •Growth and Selection
• •Trust and Reliability

Mejores Prácticas

• •Always Write as an Enthusiast: Every piece of copy, from product descriptions to social media posts, should reflect a genuine passion for games. Use language that fellow gamers understand and appreciate. Instead of "this product features," try "in this game, you'll get to..."
• •Keep it Personal and Approachable: Continue signing off with the founders' names where appropriate (like in newsletters). Use "we" and "you" to create a direct conversation with the customer. The friendly, non-corporate voice is a key asset.
• •Highlight Service and Trust: Consistently mention core benefits like "fast shipping," "securely packed," and "we're here to help." This reassures customers and reinforces the value of ordering from Fjordspill.
• •Tell a Story: Whether it's the brand's origin story, a quick anecdote about playing a game, or the "story" of a customer's order being packed, narrative is engaging. The TikToks do this well visually; the copy should support it.
• •Be Thankful: The simple act of saying "Thank you for your order" in the TikTok videos is powerful. This attitude of gratitude should be a consistent thread in customer communication, reinforcing their customer-first value.

Percepción Social

Trusted Small Business, Price-Competitive, Appreciative and Personal

Ejemplos de Copy

• •Your Next Game Night Awaits. From intense strategy to hilarious party games, we've got the perfect match for your crew. Founded by two lifelong gamers, Fjordspill is here to help you find your new favorite. Fast, friendly shipping from Norway!
• •Hi [Customer Name], Game night just got an upgrade! We've just added some incredible new titles to the store, including the much-anticipated expansion for [Game Name]. Andreas has been playing *Cascadia* non-stop and highly recommends it for a relaxing but strategic session. See what's new and get ready for your next adventure!
• •Another *Wingspan* heading out to its new home! We love seeing your orders come in. A huge thank you to [Customer's City/Region, if appropriate]! What game should we feature next? #boardgames #pakkmedmeg #smallbusiness #brettspill #fjordspill
• •Gotta Catch 'Em All! From the latest *Scarlet & Violet* booster packs to classic Elite Trainer Boxes, your Pokémon TCG journey starts here. Securely packed and shipped fast from our fjord to yours.
• •Ready for a true challenge? *Dominant Species* isn't just a game; it's an epic struggle for survival at the dawn of the ice age. As enthusiasts, we love its deep strategy and replayability. It's a commitment, but one your game group will talk about for years. Think you have what it takes?