Tono de Marca

Empowering, Positive, and Aspirational

Valores de Marca

• •Empowerment and Confidence
• •Ethical and Conscious Production
• •Inclusivity and Individuality
• •Quality and Luxury

Mejores Prácticas

• •Always frame the narrative around the customer's confidence and individuality. Use 'you' and 'your' to make the message personal. Focus on how the products will make them feel (e.g., empowered, bold, beautiful) rather than just how they will look.
• •Consistently mention 'handmade' and '100% cruelty-free' in product descriptions, social media bios, and ads. This is a core differentiator and a key value for many modern beauty consumers.
• •Continue to balance the 'princess' fantasy with modern, empowering language. Use product names and copy that suggest strength, success, and confidence ('CEO Baby,' 'Boss Babe,' 'Unbothered') to ensure the theme feels aspirational and not regressive.
• •Use inclusive and inviting language. Phrases like 'Join us,' 'We love to see your looks,' and 'Welcome to the family' encourage user-generated content and make customers feel like part of an exclusive, yet welcoming, club.
• •Infuse warmth and personality into communications. Ending messages with 'XOXO PRINCESS' or similar friendly sign-offs helps the brand feel approachable and builds a stronger emotional connection with the audience.

Percepción Social

The brand is perceived as a niche online boutique that champions ethical beauty and personal empowerment. The 'princess' motif is framed not in a traditional, passive sense, but as a modern, confident, and 'sophisticated inner princess.' Customers are likely attracted to the combination of accessible luxury, the handmade and cruelty-free promise, and the positive, community-oriented messaging. The brand actively fosters this perception by inviting customers to share their looks, creating a sense of belonging.

Ejemplos de Copy

• •Your reign begins now. Introducing our new ‘Baddie Babe’ Luxury Lashes. Handmade, 100% cruelty-free, and designed to empower your inner monarch. Because you don’t need a crown to rule your world. #FitForAPrincessBeauty #EthicalBeauty #LashGoals
• •Treat Yourself Like Royalty. For a limited time, get 20% off all Velvet Lip Glosses. Find your perfect shade and embrace the most beautiful version of you. You deserve it. Shop Now.
• •Don’t just enter the room, own it. Our 'Rich in Gold' Pressed Highlighter is custom-made to make you shine. With a buildable, cruelty-free formula, this highlighter lets you embrace your natural features and turn heads. Be bold. Be you.
• •Beauty that feels as good as it looks. At Fit For A Princess Beauty, every product is handmade and 100% cruelty-free. From our vegan synthetic lashes to our custom cosmetics, we believe in empowering you without compromise. Shop with a clear conscience.
• •A Royal Decree: You’re Invited to an Exclusive Preview