Tono de Marca

Enthusiastic, Passionate, Helpful, Informative, Community-Focused, Approachable, Friendly, and Professional (in expertise)

Valores de Marca

• •Passion for the Hobby
• •Health and Quality
• •Customer Support & Education
• •Accessibility & Affordability
• •Community Building
• •Reliability

Mejores Prácticas

• •Always let genuine enthusiasm for the aquarium hobby shine through. Use vibrant, descriptive language when talking about fish and plants.
• •Frame product descriptions and social media posts around solving customer problems or enhancing their hobby experience. Offer tips, advice, and be readily available for questions.
• •Use inclusive language ("Fishly family," "fellow hobbyists"). Encourage user-generated content and interaction. Ask questions and create conversations.
• •Keep the language friendly and avoid overly technical jargon where possible, or explain it clearly. Ensure contact information is easily accessible.
• •Clearly state guarantees, shipping policies, and be honest about product characteristics. Address concerns professionally and empathetically if they arise (especially given the mixed feedback on communication).

Percepción Social

Generally Positive, Specialist Go-To, Concerns about Communication/Fulfilment (Occasional), Trusted for Live Fish (with caveats)

Ejemplos de Copy

• •Dive into a Vibrant Underwater World! 🐠🌿 Healthy Live Fish, Lush Plants & Everything Your Aquarium Dreams Of. Shop Now & Get Your Fishly Friends Delivered Alive, Guaranteed!
• •Just Swam In! ✨ Check out these stunning [Fish Species] with their incredible colors! Perfect for adding that 'wow' factor to your community tank. Got questions on care? Drop them below – we're always happy to help our Fishly family! #NewFish #AquariumLifeNZ #FishlyFinds
• •Tired of Algae Overload? 🌱 Our [Algae Eater Species] are nature's clean-up crew and fascinating to watch! Learn more about these helpful heroes on our latest blog post and give your tank (and yourself!) a break. [Link to Blog] #HappyTankHappyFish #FishlyTips
• •Show Us Your Setups! 📸 We LOVE seeing how our Fishly products and pals are thriving in their new homes. Share a pic of your aquarium in the comments and inspire fellow hobbyists! Best photo gets a shoutout! #FishlyCommunity #AquascapeNZ
• •Shop with Confidence! At Fishly, we're more than just a store – we're fellow hobbyists. That's why all our live fish are quarantined for health, and we back it up with our 'Alive Arrival Guarantee'. Your stunning new [Product Name] is just a click away!