Tono de Marca

passionate, educational, reverent

Valores de Marca

• •Artistic Excellence
• •Ocean Conservation
• •Authenticity

Mejores Prácticas

• •Lead with Passion, Follow with Product: Always start with the 'why'—the love for the ocean or the story behind the art. The product details and call to action should feel like a natural extension of that passion, not a primary driver.
• •Educate, Don't Just Decorate: Incorporate interesting facts or observations about the species in your copy. This adds value beyond the visual appeal of the art and reinforces the brand's educational value.
• •Use Reverent and Evocative Language: Employ words that convey respect and wonder. Terms like 'majestic,' 'intricate,' 'powerful,' and 'mysterious' align better with the brand than purely commercial terms like 'on sale' or 'hot new item.'
• •Maintain the Artist's Voice: Write in the first person ('I,' 'my') to maintain the authentic, personal connection the brand has established. This makes the brand feel like a person to connect with, not a faceless company.
• •Weave Conservation into the Narrative: Don't treat conservation as a footnote. Integrate the mission into product descriptions, stories, and calls to action. This reinforces that supporting the brand is also supporting a cause, which is a key part of its identity.

Percepción Social

The public perceives Fins & Tentacles as a high-quality, niche art brand for ocean lovers. All visible feedback on social media is positive. It is seen as a specialized creator of marine-themed art, with an audience interested in ocean life, fishing, and conservation. The lack of recent posts leads to a perception of the brand being currently inactive or on hiatus.

Ejemplos de Copy

• •Headline: The Ghost of the Flats: Permit. Body: Capturing the subtle silver flash of a Permit in the shallow flats is a challenge for any angler, and it's just as challenging with a pen. This piece is a tribute to those heart-stopping moments of the hunt. Every scale is drawn with respect for this incredible fish. Limited edition prints available now. A portion of your purchase helps protect their habitats.
• •Headline: More Than Just a Drawing. Body: When I started Fins & Tentacles, the goal was simple: to draw the creatures that fascinate me. But it grew into something more. It's about sharing a deep respect for the ocean's architects. Each piece is a story, a study, and a call to protect the wild spaces beneath the waves. Thank you for being part of this journey.
• •Subject: Art with a Purpose: Protecting Our Oceans Together. Body: The ocean gives us endless inspiration. It's only right that we give back. This month, 15% of every print sale from the 'Deep Water' collection will be donated to marine conservation charities. Your support doesn't just bring a piece of the ocean into your home; it helps ensure its survival for future generations.
• •Headline: Drawn from the Tides. Body: Fins & Tentacles was born from a lifelong fascination with what lies beneath the surface. I'm Stephen, the artist behind the ink. For me, the intricate patterns of a fish's scales and the intelligent gaze of an octopus are endlessly inspiring. This studio is my way of sharing that wonder with you, creating art that is both scientifically accurate and soulful, all while supporting the conservation of the habitats that inspire it.
• •Headline: Own a Piece of the Wild. Body: Bring the untamed beauty of the ocean into your space. Our giclée prints capture every detail of the majestic marine life we all admire. Perfect for the office, study, or living room of any ocean enthusiast. Shop the collection and support conservation through art.