Tono de Marca

Sophisticated, Authoritative, and Passionate.

Valores de Marca

• •Authenticity and Provenance
• •Craftsmanship and Quality
• •Exclusivity and Luxury
• •Historical Preservation
• •Customer Trust

Mejores Prácticas

• •Always begin descriptions with the historical context—the period, style, and country of origin. This immediately establishes an authoritative, educational tone.
• •Use specific, evocative language. Instead of "old table," use "A 17th Century Carlos II Style Dark Walnut Hexagonal Centre Table." Employ terms like "chinoiserie," "marquetry," and "gilt bronze" to describe details, showcasing expertise.
• •Maintain a formal and professional voice. All communications, from email responses to social media captions, should be professional and polished. Avoid overly casual language, slang, or excessive emojis to align with the luxury positioning.
• •Tell a story, don't just list features. Frame each piece as an artifact with a story. Speak of it as a "survivor" of an era or a "testament" to a craftsman's skill. This connects emotionally with buyers who value history.
• •Let quality visuals speak. Accompany every piece of text with high-resolution, well-lit photography and videography. The sophisticated tone set by the words must be matched by the quality of the visuals.

Percepción Social

The brand is perceived as a reputable and high-end dealer of genuine antiques. Customers see them as reliable, knowledgeable, and easy to communicate with. The quality of their collection is a point of frequent praise. The association with Graham Geddes Antiques and presence on 1stDibs further solidifies their image as a trustworthy and respected gallery in the eyes of serious collectors and discerning buyers.

Ejemplos de Copy

• •A symphony in kingwood and gilt bronze. This exceptional Louis XV style commode, crafted in the mid-18th century, embodies the rococo spirit of the era. Its serpentine front and intricate marquetry tell a story of Parisian elegance and unparalleled craftsmanship. A centerpiece of history for the discerning collector. Explore its journey via the link in our bio. #FrenchAntiques #LouisXV #18thCenturyDesign #AntiqueFurniture #FineClassicAntiques
• •An Important Mid-18th Century Serpentine Fronted Tombeau Shaped Kingwood Commode.
• •A New Arrival from the Qianlong Period | Discover a Piece of Imperial History
• •Curator's Notes: Unveiling the Details of a 17th Century Carlos II Table | Fine Classic Antiques
• •Searching for a statement piece with a soul? Our collection of European and Oriental antiques is curated for timeless interiors. Partner with us to bring centuries of craftsmanship to your designs. Discover our collection for the trade.