Tono de Marca

Artisanal, Passionate, and Authentic

Valores de Marca

• •Artisan Connection & Personal Relationships
• •Authenticity & Craftsmanship
• •Cultural Bridge
• •Affordability & Accessibility

Mejores Prácticas

• •Always Tell the Story: Every piece of copy should connect back to the journey and the people behind the product. Use the founders' names (Charlee and Bruce) to maintain the personal touch.
• •Use Words of Authenticity: Emphasize terms like "handmade," "one-of-a-kind," "artisan," "traditional," and "hand-drawn" to reinforce the brand's core value of craftsmanship.
• •Highlight the "Search": Frame collections as "finds" from a recent "journey" or "search". This creates excitement and positions the products as curated treasures.
• •Educate Gently: Briefly explain what batik is or mention the wax-resist process in product descriptions. This adds value and shows respect for the art form.
• •Maintain a Passionate, Not Purely Commercial, Tone: The copy should reflect a love for the textiles themselves. The goal is to invite customers to share in that passion, not just to make a sale. The tone should be one of admiration for the craft.

Percepción Social

Customers perceive Fine Batiks as a source of high-quality, beautiful, and unique products. It is seen as a reliable seller providing good service, and a valued local enterprise that brings unique, global goods to its community.

Ejemplos de Copy

• •Our latest journey led us to this incredible find. Hand-drawn by a family of artisans in a small Javanese village, this tablecloth is more than a home accessory —it's a piece of their story, shared with you. We believe in the magic of these connections. #FineBatiks #HandmadeHome #Batik #ArtisanMade #StoryInEveryThread
• •Feel the soul of Indonesia in this one-of-a-kind silk scarf. We personally selected this piece for its intricate patterns and vibrant, lasting color. Created using ancient wax-resist dyeing techniques, each scarf is a testament to the artisan's skill. By choosing this piece, you're not just acquiring a beautiful textile; you are supporting a creator and their craft.
• •It all started with a shared love for the art of Indonesian textiles. Today, we're thrilled to share our latest collection of handmade batiks with you. Come visit us online to see the beautiful cloths, scarves, and linens we found on our last trip! [Link] #POPin2SHOP #FineBatiks #EthicalShopping #Handmade
• •We are Charlee and Bruce, and Fine Batiks is our journey. For us, it ’s as much about the search—venturing into small Indonesian villages—as it is about sharing our finds with you. We seek out the most beautiful, handmade batiks to bring a world of authentic artistry to your home.
• •From Java, With Love: New Artisan Batiks Inside