Tono de Marca

Aspirational yet approachable. Professional and trustworthy when discussing authentication and value, shifting to trendy, friendly, and engaging on social media with emojis and casual language. Personal connection through the founder's story.

Valores de Marca

• •Trust and Authenticity
• •Quality and Curation
• •Sustainability and Smart Investment
• •Passion and Accessibility

Mejores Prácticas

• •Always place the guarantee of authenticity at the forefront of your messaging, whether in product descriptions, ads, or social media bios. Phrases like "100% Authenticity Guaranteed," "Certified by Entrupy," and "Shop with Confidence" should be used consistently.
• •Use high-quality, elegant visuals that reflect the luxury status of the products. However, pair this with approachable and friendly caption copy, especially on Instagram and TikTok, to avoid alienating potential customers and to build a sense of community.
• •Beyond selling bags, tell the story of why Fillia exists. Weave the values of sustainability, smart investment, and passion into your content. Create blog or social media posts explaining how to care for a luxury bag or why buying secondhand is a smart choice.
• •Continue to leverage the founder's story. Occasional posts or stories from "Selina" can reinforce the personal, trustworthy nature of the brand, differentiating it from faceless corporations. Answering DMs and comments with a personal and helpful tone is crucial.
• •While the core message of trust and quality must be everywhere, adapt the delivery for each platform. Instagram should be visually polished. TikTok should be trend-aware and engaging. Facebook can be used for community building and more detailed ad copy. Email should feel exclusive and personal. The what (your values) stays the same, but the how (the content format) changes.

Percepción Social

Perceived as a specialized, trustworthy, and niche boutique for secondhand luxury bags in Switzerland. A reliable source due to its focus on authentication. Seen as modern, in-tune with social media trends, and appealing to fashion enthusiasts who value authenticity and style. Overall: professional, reliable, and stylish small business.

Ejemplos de Copy

• •Timeless elegance, guaranteed authenticity. The Saint Laurent Niki just landed in the boutique. Hand-picked and certified, this is the investment piece your wardrobe has been waiting for. Ready to make it yours? Tap to shop or visit us at fillia.ch. #SaintLaurent #PrelovedLuxury #ZurichFashion #SustainableStyle #FilliaFinds
• •Your Dream Bag is Waiting. Discover our curated collection of 100% authentic pre-owned designer handbags. Shop with confidence.
• •Your everyday essentials deserve a beautiful home. Find your next certified designer bag at fillia.ch! #SecondhandDesignerBags #LouisVuitton #Whatsinmybag #Zurich #LuxuryFinds
• •At Fillia, we believe in the enduring beauty of luxury. That's why we offer a curated selection of authenticated, pre-owned designer bags. Find iconic pieces from Chanel, Gucci, and more, and invest in style that lasts. Each bag is certified authentic. Shop now and discover conscious luxury.
• •A Little Luxury | 10% Off Your First Fillia Find Hi [Name], Have you been dreaming of a designer bag? Your dream is closer than you think. As a special welcome, take 10% off your first order at Fillia. Every bag in our collection is hand-selected and rigorously authenticated, so you can own a piece of luxury with complete peace of mind. Find your treasure today. [Shop The Collection Button]