Tono de Marca

Passionate, expert, deeply caring, professional yet heartfelt, focused on animal welfare, health, and building trust.

Valores de Marca

• •Animal Welfare Above All
• •Health and Quality
• •Expertise and Professionalism
• •Building Trusting Relationships
• •Education

Mejores Prácticas

• •Lead with Passion and Purpose: Always connect the product or service back to the core mission of animal welfare and health. Use the founder's story as a touchstone for authenticity.
• •Emphasize Expertise, Not Just a Sale: Frame communications around the value of professional knowledge. Use phrases like "With our experience," "We understand that," and "Our professional groomers" to build authority and trust.
• •Speak of Pets with Respect: Refer to animals as clients, companions, or family members. The language should always be respectful and caring, reflecting the brand's philosophy that pets deserve to be treated with dignity.
• •Be Transparent About Quality: Consistently mention the process of carefully selecting, testing, and researching products. This reinforces the commitment to quality and builds customer confidence.
• •Maintain a Professional, Polished Voice: While passionate and caring, the tone should remain professional and avoid overly casual slang. The writing should be clean, informative, and reflect the high standards of the services and products offered.

Percepción Social

Premium, trustworthy, and highly specialized boutique service and retailer appealing to discerning customers who prioritize quality and ethical treatment.

Ejemplos de Copy

• •Beyond a Haircut: It's Your Dog's Health and Happiness. At Filicious, grooming is more than just aesthetics. With over 15 years of professional experience in both Japan and Australia, we understand that a proper groom is vital to your pet's well-being. We create a calm, respectful environment where your best friend feels loved and cared for. Trust the experts who see your pet the way you do.
• •We Tried It, So You Can Trust It. Every shampoo, treat, and toy in the Filicious Pet Mart has been personally tested and approved. We read every label and research every ingredient, because we wouldn't offer your pet anything we wouldn't give our own. Quality and care in every product.
• •From Anxious to Adored: Specialized Care for Sensitive Pups. Does your dog fear the grooming table? Our founder, Ryohei, has dedicated his career to helping anxious and special-care dogs. With experience in animal hospitals, we offer a unique blend of gentleness and technical expertise to ensure a relaxing and positive experience for every pet.
• •A Touch of Japanese Craftsmanship for Your Companion. Introduce a unique blend of style and tradition with our limited edition Japanese Yukata Neckerchiefs. Made in Japan and exclusively available at Filicious Pet Mart, they're the perfect way to celebrate your pet's unique personality.
• •Empowering Owners, One Puppy at a Time. Join our Puppy Grooming Classroom and learn the fundamentals of at-home care from an industry expert. We believe in sharing our knowledge to help you build a stronger, healthier bond with your new family member. It’s not just about grooming; it’s about understanding.