Tono de Marca

Artistic & Appreciative, Supportive & Community-Oriented, Friendly & Accessible, Quality-Conscious & Curated, Unique & "Weirdly Wonderful"

Valores de Marca

• •Supporting Artists
• •Quality & Craftsmanship
• •Accessibility of Art
• •Irish Heritage & Contemporary Expression
• •Customer Satisfaction
• •Originality & Uniqueness

Mejores Prácticas

• •Champion the Artists: Always make the artists and their stories a central part of the narrative. Highlight their inspiration, process, and the impact of support. This reinforces the supportive and artistic values.
• •Embrace "Weirdly Wonderful": Don't shy away from quirky, unique, or unconventional designs in your product features and descriptions. Use playful and imaginative language that reflects this tagline.
• •Maintain a Friendly & Accessible Voice: Even when discussing high-quality art, keep the language welcoming and avoid overly academic or exclusive jargon. Encourage questions and interaction.
• •Highlight Irish Roots & Quality: Consistently mention the Irish origins of the art and artists, and the high-quality, museum-grade nature of the products. This builds trust and reinforces a key differentiator.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords (e.g., "creative," "supportive," "unique," "quality," "friendly," "weirdly wonderful"), example phrases, and things to avoid. This ensures everyone creating content (social media, product descriptions, emails) is aligned.

Percepción Social

Positive Customer Experiences, Supportive of Irish Arts, Trustworthy & Reliable, A Go-To for Unique Irish Art

Ejemplos de Copy

• •Instagram Post (New Print Release): Unleash a bit of 'weirdly wonderful' into your space! ✨ Meet the latest stunning print from Irish artist [Artist Name]. Each piece tells a story, and this one is waiting to start a conversation in your home. Supporting Irish creativity, one beautiful print at a time. Link in bio to discover more! #FierceNiceArt #IrishArt #ContemporaryArt #SupportArtists #UniqueDecor
• •Email Newsletter Subject: Your Walls Are Calling (for some Fierce Nice Irish art!) Body Snippet: Hey Art Lover, Ready to banish boring walls? At Fierce Nice, we're passionate about connecting you with Ireland's most exciting contemporary artists. Discover unique, museum-quality prints and originals that bring personality and soul to your home. Plus, every purchase directly supports the brilliant artists we champion. How fiercely nice is that?
• •Product Description (T-shirt with unique design): Wear your art on your sleeve – literally. This isn't just a t-shirt; it's a canvas showcasing the 'weirdly wonderful' vision of [Artist Name]. Crafted for comfort and designed to turn heads, it’s your new favorite way to express your unique style and support Irish design. Get ready for the compliments!
• •Facebook Ad: Looking for art that’s as unique as you are? Fierce Nice curates a collection of contemporary Irish art that’s anything but ordinary. From stunning prints to artist-designed goodies, find something 'weirdly wonderful' that speaks to your soul and supports incredible local talent. Shop now and get 10% off your first order! #FierceNice #BuyIrishArt #ArtLovers
• •Website 'About Us' Snippet: We're Fierce Nice – a Galway-based haven for the 'weirdly wonderful' world of Irish contemporary art. We believe art should be exciting, accessible, and a true reflection of the vibrant creativity bubbling across Ireland. Our mission? To champion talented Irish artists and bring their incredible work to your world. When you shop with us, you're not just buying art; you're becoming part of a community that celebrates originality and supports dreams.