Tono de Marca

empathetic, supportive, and creative

Valores de Marca

• •Neurodiversity Affirmation
• •Functionality & Quality
• •Creativity & Personalization
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the brand's origin story. Remind the audience that Fidgeteria was born from a genuine, personal need, which reinforces the values of empathy and authenticity.
• •Use Supportive & Affirming Language: Employ words like "tool," "aid," "support," and "regulation." Frame fidgeting and stimming as positive, natural behaviors. Use community-focused hashtags like #neurodivergenzfreundlich (neurodiversity-friendly) and #adhshilfe (ADHD help).
• •Showcase the Creative Process: Regularly share behind-the-scenes content of the 3D-printing process. This highlights the "handmade" and "creative" aspects of the brand, justifying price points and production times while engaging an audience interested in the craft.
• •Educate, Don't Just Sell: Create content that offers genuine value beyond the product itself. Share information about sensory processing, self-regulation techniques, or the founders' experiences. This positions the brand as a credible resource, not just a retailer.
• •Maintain a Personal & Approachable Voice: Write copy as if you are speaking to a friend in the community. Be transparent about being a small, family-run business. Address the audience directly ("you," "your") and share personal anecdotes when appropriate to maintain the authentic, trustworthy connection they have built.

Percepción Social

Fidgeteria is perceived as an authentic, mission-driven small business deeply integrated into the German-speaking neurodivergent community. They are seen as credible providers of specialized tools, as evidenced by their inclusion in resource lists for autism and ADHD support. On TikTok, they engage with other creators in the 3D-printing and small business space, commenting on other users' posts, which fosters a sense of community and mutual support. Their customer-facing communication is helpful and clear, providing important safety information and managing expectations about production times for their handmade items.

Ejemplos de Copy

• •Engineered by our hands, inspired by our family. The 'NAVI classic' isn't just a fidget; it's a communication aid we designed when words weren't enough. Built with durable, 3D-printed PLA, it’s made to support you through moments of overwhelm. Find your way back to calm. #Neurodiversity #AutismSupport #StimmingIsGood #HandmadeWithCare #Fidgeteria
• •From digital dream to a supportive friend. 🐉✨ Each of our creations is printed with passion, designed for focus, and ready to help you regulate. What color should we create next? #3DPrinting #FidgetToys #ADHDTools #SensoryProcessing #SmallBusiness
• •Tools for Self-Regulation, Crafted with Understanding. We're Janina and Christian, and we started Fidgeteria because we know the need for functional, beautiful sensory aids. Explore our 3D-printed collection, made for our community, by our community.
• •New! Mystery Minis & a Note From Our Family. Hi [Name], this week we're celebrating the little things that bring joy! We just launched our new Mystery Containers, each with a unique, 3D-printed surprise inside—perfect for a little moment of happiness. Every piece we make is part of our family's story, and we're so grateful to share it with you.
• •Quiet hands, focused mind. Our Fidget Clickers are designed to be the perfect companion for school, work, or moments when you need to channel your energy. Supportive, discreet, and satisfyingly tactile. Handcrafted in Germany for the neurodivergent community. #Fidgets #ADHDLife #AutismAwareness #SensoryFriendly