Tono de Marca

Caring, Supportive, Benefit-Oriented, and Positive

Valores de Marca

• •Comfort
• •Support (Physical and Emotional)
• •Quality of Life/Well-being
• •Practicality/Convenience
• •Customer Focus

Mejores Prácticas

• •Use Consistent Terminology: Use the same terms for the product and its benefits across all communications (e.g., "unmatched comfort," "restful nights," "full-body support").
• •Focus on Benefits: Highlight the positive outcomes of using the pillow, such as improved sleep and reduced discomfort.
• •Maintain a Caring Tone: Use empathetic and supportive language that resonates with pregnant women.
• •Emphasize Versatility: Showcase the different ways the pillow can be used beyond pregnancy.
• •Show, don't tell: use images and videos that reflect the brand tone.

Percepción Social

A customer-centric brand that is focused on providing comfort, support, and improved quality of life for pregnant women and new mothers.

Ejemplos de Copy

• •Transformative Comfort for Mothers
• •Finally found the comfort I craved
• •We've Got You Covered
• •Easy to clean, easy to love.
• •Get the #1 Pregnancy Pillow for Unmatched Comfort & Support.