Tono de Marca

Empowering, luxurious, confident, vibrant, and refined yet impactful, speaking to the radiant, modern woman.

Valores de Marca

• •Quality & Efficacy
• •Empowerment
• •Ethical Consciousness
• •Modern Luxury

Mejores Prácticas

• •Lead with Empowerment: Always frame product benefits around how they make the customer feel: more confident, powerful, radiant, and ready to "bite into life." Use active, strong verbs.
• •Emphasize Quality and Luxury: Use descriptive words that evoke a high-end experience. Terms like luxe, velvety, rich pigment, flawless finish, radiant, curated, and effortless glam reinforce the brand's premium positioning.
• •Weave in the Caribbean Inspiration: Subtly connect the brand's identity to its Caribbean roots. Use words like vibrant, sunlit, glow, tropical, and radiance to create a consistent and unique brand atmosphere.
• •Highlight Ethical Values: Regularly and clearly state the "cruelty-free," "vegan," and "ethically made" aspects of the products. This builds trust and appeals to the modern, conscious consumer.
• •Use Social Proof: Incorporate customer testimonials and reviews into marketing copy whenever possible. Phrases like "customer favorite" or direct quotes like "insane pigmentation" add authenticity and build credibility.

Percepción Social

A high-quality, trustworthy, and desirable luxury beauty brand that consistently delivers on its promises of performance, pigmentation, and luxurious texture, fostering customer loyalty.

Ejemplos de Copy

• •Uncompromising Colour. Unforgettable You. This isn't just lipstick, it's a statement. Our new Bloom Ice Matte delivers intensely rich pigment with a velvety, hydrating feel that lasts from your morning coffee to your evening cocktail. No fade, no transfer. Just pure, powerful colour. Ready to leave your mark? #FEOLINA #BoldLips #VeganLipstick
• •Your Daily Dose of Radiance. Inspired by the vibrant glow of a Caribbean sunset. The Nexara Glow Palette features 12 luxe shades designed for effortless blending and insane pigmentation. From a soft daytime shimmer to a bold evening look, create your own vision of beauty. Ethically made, always cruelty-free. Tap to shop your new obsession.
• •Early Access: A Touch of Luxury, Just For You. As one of our most valued customers, you deserve the first look. Discover the Enigma Kiss Hydrating Lip Balm—an innovative blend of moisture care and flawless application. Its built-in brush ensures a perfect, hygienic touch-up every time. Be the first to experience the future of lip care.
• •Tired of complicated routines? Meet Sunlit Glow. ✨ It's a primer, it's a moisturizer, it's a radiant finish all in one. Get that 'lit-from-within' look in 30 seconds. Caribbean-inspired glow, bottled. #BeautyHacks #3in1Primer #FEOLINA
• •The Ultimate Glow-Up. Effortless & Empowered. Get the complete signature FEOLINA look. Our Luxe Shine Bundle includes our best-selling gloss and precision liner for a powerfully defined lip that shines without stickiness. Comes with a free makeup bag. Your shortcut to radiant confidence.