Tono de Marca

Empowering, artistic, confident, educational, elegant, sophisticated, sensual, and focused on self-discovery and pleasure, avoiding clinical or vulgar language.

Valores de Marca

• •Breaking Taboos
• •Art & Aesthetics
• •Sustainability and Ethics
• •Quality and Durability
• •Self-Love and Exploration

Mejores Prácticas

• •Use Empowering, Not Provocative, Language: Always frame content around self-love, art, and exploration. Use words like "ritual," "discover," "sensual," and "conscious." Avoid language that is purely transactional or overtly sexual in a way that cheapens the artistic message.
• •Lead with Philosophy, Follow with Product: Start captions, blog posts, and descriptions by touching on the brand's mission (breaking taboos, the beauty of the female body, self-care) before introducing the product as a tool to achieve that.
• •Maintain Visual Elegance: Ensure all photography and graphics align with the minimalist, artistic, and sophisticated aesthetic. The visual tone is just as important as the written one. Products should be shot like sculptures or decor items.
• •Educate and Inform: Position the brand as an expert. Create content that educates the audience about materials (why porcelain?), anatomy (in collaboration with sexologists), or wellness (the benefits of heat therapy). This builds trust and reinforces the "conscious" aspect of the brand.
• •Be Confident and Direct: Address topics like "dildo," "menstruation," and "pleasure" directly and without shame, but always within the brand's elegant and artistic framework. This confidence is key to the brand's empowering identity.

Percepción Social

Perceived as a premium, artistic, and courageous brand, a movement or philosophy, offering 'art pieces' and 'experiences' rather than just products. Praised for high quality, beautiful packaging, and empowering women by elevating sexual wellness into tasteful and sophisticated self-care.

Ejemplos de Copy

• •Art is meant to be seen. Pleasure is meant to be felt. Why should you have to choose? Our Figa is designed to be a beautiful object in your home and a devoted partner in your self-discovery.
• •It’s not taboo. It’s a ritual.
• •Reclaim Your Pleasure. Discover porcelain massagers designed with your body in mind. Beautiful, ethical, and unapologetically sensual.
• •The art of self-love, beautifully boxed. Our curated sets are a perfect invitation to a deeper relationship with your body. For you, or for someone you cherish.
• •More than just warmth. It's a gentle embrace on difficult days. Our 'Pestka' heating pad is a natural remedy for menstrual pain and a soft reminder to care for yourself first.