Tono de Marca

heartfelt, nostalgic, and elegant. It's personal and intimate, using storytelling to build a connection with the audience. Phrases like "symbol of affection, family, love and dedication" and "craft with tenderness and delight" establish a warm, gentle, and trustworthy voice. The overall feel is one of sophisticated, slow-fashion, avoiding slang or overly casual language in favor of a more classic and graceful expression.

Valores de Marca

• •Sustainability and Natural Materials
• •Artisanal Tradition and Heritage
• •Family and Love
• •Timeless Elegance
• •Feminine Strength

Mejores Prácticas

• •Lead with the Story: Always connect the products back to the brand's heritage story of family, tradition, and love. This is your strongest and most unique asset.
• •Emphasize "Handmade" and "Sustainable": These are key differentiators. Use phrases like "crafted in our family studio," "100% natural materials," and "slow fashion" consistently across all communications.
• •Use Elegant and Emotive Language: Maintain a sophisticated and warm tone. Words like "cherish," "timeless," "heartfelt," "elegant," and "gentle" align with the brand's values.
• •Educate Your Customer: Continue to provide content like care guides to reinforce the premium, delicate nature of the clothing and the value of a sustainable wardrobe.
• •Visual and Textual Harmony: Ensure the photography and visual style on social media and the website match the copy's tone soft, natural lighting, classic settings, and a focus on the texture and details of the garments.

Percepción Social

a high-quality, premium, and ethical choice for children's clothing. The emphasis on handcrafting and sustainable materials appeals to a conscious consumer. The care guides, which advise on how to gently hand wash the garments, further reinforce the idea that these are special, delicate items requiring thoughtful ownership. The personal story of the founder creates an authentic and trustworthy image.

Ejemplos de Copy

• •Woven with memories and stitched with love. Our new collection of linen rompers brings the timeless traditions of Galicia to your little one’s wardrobe. Discover simple, sustainable pieces made to be cherished for generations.
• •Felpeto Handmade: Slow fashion for little ones. Each garment is 100% handmade in our family studio, using only the finest natural and organic materials.
• •A touch of classic elegance for everyday adventures. This Peter Pan blouse is crafted from certified organic cotton, gentle on delicate skin and the planet. Inspired by the heartfelt garments of a childhood in Spain, it’s a piece designed to be worn, loved, and passed down.
• •Subject: Welcome to the Felpeto Family. Body: It started with the sound of a sewing machine—a symbol of my mother's love and dedication. Today, that same spirit is in every piece we create at Felpeto Handmade. We’re so glad to have you with us on this journey of celebrating sustainable, timeless, and heartfelt fashion.
• •Give a gift that tells a story. More than just clothing, a Felpeto Handmade piece is a promise of quality, a commitment to sustainability, and a piece of a family tradition, lovingly crafted for yours.