Tono de Marca

calm, empathetic, and educational

Valores de Marca

• •Quality and Purity
• •Transparency and Education
• •Customer Experience and Support
• •Well-being and Mental Health
• •Accessibility and Approachability
• •Sustainability

Mejores Prácticas

• •Embrace Simplicity and Clarity: Use clear, straightforward language that is easy to understand. Avoid jargon or overly technical terms when explaining products and their benefits. The goal is to educate, not overwhelm.
• •Lead with Empathy: Acknowledge the challenges your audience faces (stress, pain, sleep issues) and position Feals as a supportive solution. Use a compassionate and understanding voice.
• •Focus on "Feeling Better," Not Just the Product: Highlight the outcome – the relief, calm, or clarity Feals provides – rather than just the ingredients. Connect with the desired emotional state.
• •Educate and Empower: Provide valuable information about CBD/THC, its benefits, and how to use Feals products safely and effectively. This builds trust and positions Feals as a knowledgeable resource.
• •Maintain Visual and Verbal Consistency: Ensure the calm, approachable, and premium feel of the branding (like the "sunset" orange and clean design) is reflected in the language. The words should evoke the same feelings as the visuals.

Percepción Social

Customers generally perceive Feals as a trustworthy brand offering high-quality, effective products, particularly for relaxation, sleep, and anxiety relief. Many appreciate the educational resources, customer service, and the "flight" option for beginners. They are seen as a premium brand.

Ejemplos de Copy

• •Headline: Find Your Calm in a Busy World. Body: Life can be overwhelming. Feals offers a gentle, natural way to ease stress and find your center. Discover our pure, full-spectrum CBD designed to help you feel more like you. Explore your path to tranquility today.
• •Headline: Unwind Naturally. Sleep Peacefully. Body: Tired of restless nights? Feals Sleep Gummies are crafted with a microdose of THC and CBD to help you relax and drift off to sleep without the morning grogginess. It’s your gentle nudge towards a more restful night and a brighter morning.
• •Headline: Curious About CBD? We're Here to Help. Body: New to CBD? Our $20 Flight kit lets you explore different strengths to find what feels right for you. Plus, our friendly support team is always here to answer your questions and guide your journey to feeling better.
• •Headline: More Than Just CBD. It's Self-Care, Simplified. Body: At Feals, we believe taking care of your mind and body should be simple and pure. Our organic, rigorously tested CBD and THC products are here to support your well-being, helping you manage everyday stress and find moments of peace.
• •Headline: Feel the Feals Difference: Quality You Can Trust. Body: Experience the purity of Feals. Our full-spectrum hemp is organically grown and triple-tested for safety and efficacy. We're transparent about what goes into our products, so you can be confident in your journey to feeling better.