Tono de Marca

Elegant, Sophisticated, Personal, Intimate, Empowering, and Beauty-Focused

Valores de Marca

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Meaning & Memory
• •Personal Connection
• •Timelessness & Modernity
• •Customer-Focused

Mejores Prácticas

• •Use words like 'your,' 'unique,' 'personal,' 'story,' 'singular.'
• •Avoid overly technical or aloof language.
• •Focus on Meaning, Not Just Material: Highlight how the jewelry helps capture moments, celebrate achievements, or express identity, rather than solely focusing on the physical attributes of the products.
• •Adapt to the Platform, but Retain Core Values: While the tone on TikTok might be more playful than on the website, the underlying values of uniqueness, beauty, and quality craftsmanship should still resonate.
• •Maintain consistency across all platforms to build brand recognition and trust.

Percepción Social

A brand that celebrates individuality, craftsmanship, and the emotional connection people have with their jewelry, positioning luxury as a personal expression.

Ejemplos de Copy

• •Discover the Gioi that tells your tale. #OhMyGioi #SuaBelezaUnica #JoiasComHistoria
• •Handcrafted with passion and precision, designed to be as unique as you are.
• •Explore our latest handcrafted designs and find the piece that perfectly narrates your next chapter.
• •Transform moments into eternity with our meticulously crafted jewelry.
• •Realçar sua beleza única (enhance your unique beauty) with our dazzling jewels.