Tono de Marca

Friendly, Approachable, Enthusiastic, Passionate, Handmade, Authentic, Cozy, and Inviting

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Handcrafted Care
• •Creating Atmosphere/Ambiance
• •Passion for Home Fragrance

Mejores Prácticas

• •Always Emphasize 'Handmade' and 'Highly Scented': These are key differentiators. Use phrases like 'crafted with care,' 'poured by hand,' 'packed with fragrance,' 'intensely scented.'
• •Maintain a Friendly, Personal Voice: Use contractions (it's, you're), ask questions to engage the audience, and share passion ('we're obsessed!', 'we love creating...'). Reflect the 'family-run' feel.
• •Focus on Experience and Ambiance: Don't just sell a candle; sell the feeling it creates – 'transform your space,' 'create a cozy haven,' 'unwind and relax,' 'the perfect backdrop for your memories.'
• •Use Emojis Strategically (especially on social media): Relevant emojis (✨,🕯️,🌿,💖,🏠) can enhance the friendly, enthusiastic, and cozy tone. Don't overdo it, but use them to add personality.
• •Be Authentic and Transparent: If there's a story behind a scent or the business, share snippets. Authenticity resonates with customers looking for handmade products. Acknowledge the 'FB Candlelight' and 'Total Treasures' connection clearly where appropriate to build trust and clarity.

Percepción Social

Positive but Limited Visibility (for FB Candlelight specifically), Association with a Wider Gift Range (via Total Treasures), Engaged Social Media Following, Potential for Confusion

Ejemplos de Copy

• •✨ NEW SCENT ALERT! ✨ Get ready to transform your space with our latest handmade creation, 'Midnight Bloom'. Hand-poured with love and bursting with [describe key fragrance notes e.g., jasmine, sandalwood, and a hint of mystery]. Each candle is a little piece of cozy, waiting to light up your moments. Tap to shop and let us know what you think! #fbcandlelight #handmadecandles #newscent #cozyhome #highlyscented
• •Our talented makers at FB Candlelight have been busy! 😍 Discover their range of gorgeously scented, handmade wax melts and candles – perfect for gifting or treating yourself. We're obsessed with the quality and the incredible fragrances. Pop over to [Link to FB Candlelight products on Total Treasures or FB Candlelight site if active] and find your new favourite! #totaltreasures #fbcandlelight #homedecor #giftideas #shoplocaluk #familybusiness
• •The magic of handmade! ✨ Watch our [Scent Name] wax melts come to life. Small batch, big scent payoff! What fragrance are you dreaming of? Let us know below! 👇 #fbcandlelight #waxmelts #handmadewithlove #tiktokmademebuyit #smallbusinessuk #satisfying
• •**Luxury Hand-Poured Soy Wax Candle - [Scent Name]** Immerse yourself in the captivating aroma of [Scent Name]. Lovingly hand-poured in Staffordshire, UK, our FB Candlelight candles are crafted from premium soy wax and infused with the highest quality fragrance oils for a clean, long-lasting burn and an unforgettable scent experience. Perfect for unwinding after a long day or creating a warm, inviting atmosphere for any occasion. Because your home deserves a little handmade luxury.
• •Weekend vibes loading... courtesy of our [Best-selling Scent] wax melts! 😍 What are your go-to cozy essentials? We think handmade scents are top of the list! ✨ #fbcandlelight #waxmelts #homefragrance #handmadeuk #staffordshire #weekendmood