Tono de Marca

Expert & Authoritative, Helpful & Supportive, Direct & No-Nonsense, Passionate & Niche-Focused, Slightly Formal but Approachable

Valores de Marca

• •Quality
• •Expertise & Education
• •Specialization
• •Authenticity & Tradition
• •Customer Enablement

Mejores Prácticas

• •Emphasize Expertise: Always write from a position of knowledge. Share tips, explain the "why" behind material choices, and reference established techniques. Use precise terminology relevant to corset making.
• •Prioritize Quality in Language: Just as the products are high quality, the language used should be clear, professional, and error-free. Avoid overly casual slang while remaining approachable.
• •Be Genuinely Helpful: Frame copy around solving problems or fulfilling the needs of the corset maker. Focus on how the products and information empower them to achieve better results.
• •Maintain a Direct and Informative Style: Get to the point, providing necessary details without unnecessary fluff. Ensure product descriptions are accurate and comprehensive.
• •Show, Don't Just Tell: Use customer testimonials (with permission), showcase finished projects made with Farthingales supplies (like on Instagram), and link to tutorial videos to demonstrate expertise and product efficacy, rather than just stating it.

Percepción Social

Highly Respected & Trusted, Go-To for Canadians, Expert Resource, Quality Provider, Specialist Supplier

Ejemplos de Copy

• •Headline: Unlock Your Corsetry Potential: Premium Supplies for Flawless Structure. Body: At Farthingales, we believe artistry is in the details. For over 25 years, we've meticulously sourced and supplied the finest coutil, steel boning, and essential hardware that master corsetieres and dedicated hobbyists trust. Build corsets that not only look exquisite but endure. Explore our collection – your vision, our expertise.
• •Headline: The Bones of a Masterpiece: Choosing the Right Boning with Farthingales. Body: Not all boning is created equal. Linda Sparks, founder of Farthingales and author of "The Basics of Corset Building," shares her expert insights on selecting the perfect steel, spiral, or synthetic boning for your unique project. Achieve the ideal silhouette and support with materials designed for durability and performance. Watch our latest tutorial and shop with confidence.
• •Headline: More Than Just Supplies – A Tradition of Quality & Knowledge. Body: Since 1998, Farthingales has been more than an online store; we're a dedicated resource for the art of corset making. We provide not only the highest quality materials but also the in-depth tutorials and expert advice you need to bring your most ambitious creations to life. Trust the supplier that seasoned professionals and passionate makers rely on.
• •Headline: Coutil: The Unsung Hero of Corsetry. Discover Our Curated Selection. Body: A true corset starts with authentic coutil – a fabric engineered for strength and beauty. Farthingales offers a diverse range of coutil, from classic herringbone to elegant brocades, ensuring your creation has the foundational integrity it deserves. Explore our swatches and feel the difference quality makes.
• •Headline: Your Vision, Expertly Supported. Farthingales: Canada's Premier Corset Making Supplier. Body: From historical reproductions to contemporary designs, Farthingales provides Canadian creators with unparalleled access to specialized corset making supplies. We understand the nuances of structure and fit, offering only materials we personally trust for our own projects. Shop local, craft global.