Tono de Marca

Playful, Whimsical, and Sweet

Valores de Marca

• •Quality and Craftsmanship
• •Australian Sourced
• •Customer Happiness
• •Accessibility
• •Nostalgia and Joy

Mejores Prácticas

• •Create a "Word Bank": Develop a list of on-brand words (e.g., magical, fantasy, sweet, crafted, joy, whimsical, delight, fluffy, cloud) and off-brand words to avoid (e.g., cheap, artificial, sugary, basic). Use this as a guide for all communications.
• •Focus on Sensory Experience: Write copy that evokes taste, texture, and emotion. Use descriptive language like "melt-in-your-mouth clouds," "a burst of zesty flavor," and "the sweet taste of nostalgia" to make the product more tangible and appealing.
• •Maintain a Positive and Upbeat Voice: The brand is about joy and treats. All copy, including customer service responses, should be friendly, positive, and cheerful. Avoid overly corporate or technical jargon.
• •Incorporate the "Australian Made" Angle Proudly: Consistently mention the use of "Australian suppliers" or being "passionately crafted in Perth." This builds trust and appeals to customers who prioritize supporting local businesses.
• •Ensure Visuals and Text are Aligned: The whimsical tone of the copy must be matched by the visuals. Continue using bright, clean, and happy imagery on social media and the website to reinforce the playful and sweet brand identity.

Percepción Social

Perceived as a specialized, professional, and reliable Australian-made confectionery producer, successfully linking the 'Fantasy' name to the magical and whimsical nature of their product. They maintain strong B2B relationships with retailers adopting their branding, and there's a lack of negative customer mentions.

Ejemplos de Copy

• •Unbox a cloud of happiness! ✨ We've spun pure sunshine, sweet berries, and a dash of magic into every tub. Our Passionately Crafted™ fairy floss is the perfect treat to sweeten up your day. Where are you enjoying your Fantasy Snack? #FantasySnacks #FairyFloss #SweetTreats #AustralianMade
• •Make Your Next Event Magical. From corporate functions to whimsical weddings, add a sweet touch that everyone will remember. Our custom fairy floss orders are crafted to match your theme and delight your guests. Let's create something fantastic together.
• •Which Fantasy Flavour is Your Favourite? Classic Pink & Blue Vanilla? Zesty Grape? Sour Watermelon? We use the best Australian ingredients to spin the tastiest fairy floss in the land. Find our clouds of joy in over 1,000 stores across Australia!
• •Pina Colada Fantasy Fairy Floss: Escape to a tropical paradise with every bite. We've captured the dreamy taste of pineapple and coconut in a fluffy, melt-in-your-mouth cloud. It's a sweet holiday, no travel required. Lovingly spun in Perth from local ingredients.
• •TikTok Concept: How we spin magic ✨ Start with Aussie sugar, add a dash of fantasy, and a whole lot of love ❤️. The secret's out... it's just pure, sweet magic. 😉 #FairyFloss #CottonCandy #BehindTheScenes #AustralianSnacks #FantasySnacks