Tono de Marca

Problem-Solving and Direct, Empowering and Confident, Relatable and Friendly, Educational.

Valores de Marca

• •Comfort as a Priority
• •Thoughtful Design
• •Quality and Sustainability
• •Body Positivity and Inclusivity
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Solution: Always frame the copy around solving the customer's problem. Start with the pain point (discomfort, shifting, poor coverage) and immediately introduce Fanny Fit as the answer.
• •Use Relatable Language: Write as if you're talking to a friend. Use phrases like "We've all been there" and directly mention frustrations like "cameltoe" or "narrow bottoms" to build an immediate connection.
• •Emphasize 'Why' Over 'What': Don't just list features; explain the benefits. Instead of saying "Wider Gusset," say "A wider gusset for complete coverage and confidence." Instead of "Natural Fabrics," say "Breathable, natural fabrics that are soft on your most sensitive skin."
• •Leverage Social Proof in Every Channel: Integrate customer quotes and review statistics into ads, emails, and social posts. Phrases like, "See why 800+ women gave us 5 stars" create instant trust and curiosity.
• •Maintain an Empowering, Confident Tone: Use strong, positive verbs and adjectives. Words like "empower," "confidence," "freedom," "revolution," and "unleash" should be part of the brand's lexicon to reinforce the feeling customers get from the product.

Percepción Social

Perceived as an innovative brand that successfully solves a widespread and frustrating problem for women. Viewed as high-quality and trustworthy, slightly premium but with justified cost, and an effective, life-changing solution that fosters strong loyalty.

Ejemplos de Copy

• •Confidence isn't about what they see. It's about how you feel. Our thongs are designed with a wider, softer gusset and no-shift seams, so you can forget you're even wearing them. This is comfort, redesigned. #FannyFit #ConfidenceFromWithin
• •The Last Thong You'll Ever Need to Buy. Tired of choosing between comfort and style? So were we. That's why we created Fanny Fit. Featuring a wider bottom, premium natural fabrics, and a fit that stays put all day. Stop settling. Tap to experience the difference.
• •Finally, a thong that actually fits.
• •Designed for your body. Built for your comfort. Welcome to better underwear.
• •Meet the solution to all your thong frustrations. The Classic 2.0 isn't just underwear; it's peace of mind. We engineered it with a broader, double-lined gusset made from heavenly soft, breathable fabric that covers and supports. The seams are placed to prevent shifting, so you can move, work, and live without a second thought. Feel the freedom of a perfect fit.