Tono de Marca

Aspirational, enthusiastic, celebratory, and encouraging, aimed at inspiring creativity and confidence, with a friendly and customer-centric approach.

Valores de Marca

• •Quality and Craftsmanship
• •Customer Happiness
• •Creativity and Self-Expression
• •Versatility and Inclusivity
• •Tradition and Artistry

Mejores Prácticas

• •Always frame the product as a component of a larger creative goal, focusing on what the customer can become or create with the feathers.
• •Use evocative and sensory language that conjures feelings of luxury, softness, and visual splendor, using terms like 'lush,' 'vibrant,' 'ethereal,' 'plush,' and 'dramatic'.
• •Consistently mention the superior quality of the materials and the meticulous craftsmanship to reinforce the brand's value proposition.
• •Showcase versatility through storytelling, featuring the diverse range of customers and uses to broaden the audience and reinforce inclusivity.
• •Maintain an upbeat, encouraging, and friendly voice, reflecting the brand's mission to make people smile and ensuring accessibility and passion.

Percepción Social

Polarized. Positively perceived by many customers, especially on their own platform and Etsy, as a source for high-quality, beautiful, and well-crafted feather products with excellent customer service. They are seen as an essential supplier for niche communities and have supplied major productions. Negatively perceived by a vocal segment on third-party platforms due to reported issues with product quality upon arrival, 'horrid' customer service, and shipping problems.

Ejemplos de Copy

• •Unleash your vision. Our ostrich plumes are more than just feathers; they are the start of your next masterpiece. Unmatched in softness and quality, they offer the perfect flourish for designs that demand to be noticed. #FancyFeather #FashionDesign #HauteCouture #FeatherCouture #DesignInspiration
• •From elegant centerpieces to breathtaking installations, create an atmosphere of pure luxury. Our bulk feathers, available in over 40 custom-dyed colors, are the secret ingredient to an unforgettable event. Let's make magic happen. #EventDecor #WeddingInspiration #LuxuryEvents #FancyFeather #EventProfs
• •Steal the Spotlight. Our Double-Layer Burlesque Fans are crafted for captivating performances. Lightweight, voluminous, and designed for dramatic reveals, they are the ultimate accessory for the stage. Feel the glamour, own the moment. #Burlesque #FeatherFans #Showgirl #PerformanceArt #FancyFeather
• •Your next project starts here. From delicate jewelry to stunning home decor, our vibrant duck and pheasant feathers add a touch of natural beauty to any craft. What will you create today? #DIYCrafts #FeatherCrafts #Handmade #CraftSupplies #FancyFeather
• •Ready for your next grand entrance? We noticed you loved our feathers, and we're back to inspire you. For a limited time, enjoy 20% off our entire collection of feather boas. Wrap yourself in pure indulgence and let your confidence shine. #FancyFeather #CustomerLove #ExclusiveOffer #FeatherBoa