Tono de Marca

Empowering and supportive, blending aspirational marketing with practical advice. Friendly, direct, and results-oriented, focusing on confidence and functional benefits without clinical language.

Valores de Marca

• •Confidence and Self-Esteem
• •Quality and Authenticity
• •Customer-Centric Solutions
• •Transformation

Mejores Prácticas

• •Focus on the 'Feeling,' Not Just the 'Function': Instead of only saying 'reduces waistline,' use language that describes the emotional outcome, such as 'Feel the freedom and confidence of a sculpted silhouette.' The goal is to sell confidence, not just a garment.
• •Use Empowering and Inclusive Language: Address your audience directly using 'you/your.' Avoid terms that could be perceived as negative or shaming. Frame the product as a tool for empowerment and personal choice, not as a necessity to 'fix' a flaw.
• •Highlight the 'Colombian Quality' Differentiator: Consistently mention that the shapewear is '100% Colombiana' or 'Made in Colombia.' This reinforces the brand's main value proposition of superior quality, durability, and design.
• •Maintain a Supportive and Educational Tone: In social media comments, DMs, and on the website, act as a knowledgeable advisor. Offer genuine help with sizing, choosing the right compression level, and selecting the best garment for a specific need (e.g., post-partum vs. daily use).
• •Leverage Testimonials with Authentic Storytelling: When featuring user-generated content or reviews, don't just post the photo. Add a caption that tells a small story: 'Maria chose our mid-thigh shaper for her best friend's wedding and felt radiant all night long. We love being a part of your special moments!' This builds community and makes the benefits more relatable.

Percepción Social

Perceived as a specialized provider of high-quality, Colombian shapewear in the Peruvian market. Viewed as a premium yet accessible option for aesthetic and support goals, with an air of legitimacy and trustworthiness due to focus on medical/post-partum garments. Active social media makes it appear modern and community-engaged.

Ejemplos de Copy

• •Your Confidence, Redefined. It's not about hiding, it's about highlighting. Our daily use shapewear is the secret to feeling comfortable and secure in your favorite outfits. Smooths, supports, and enhances, so the only thing you have to worry about is shining. Discover your perfect ally. Tap the link in bio to explore the collection. #FajasEllas #ConfidenceInCurves #ShapeYourStyle
• •The Perfect Shapewear for Every Version of You. From post-surgical recovery to daily contouring, our Colombian shapewear is designed to support you at every stage. Made with the highest quality Powernet for comfort and control. What do you need today? Send us a message! Our advisors are here to help you find your ideal size and style.
• •On-screen text: 'Wait for the transformation... ✨' -> 'That 'wow' moment when everything just fits.' Caption: That Fajas Ellas magic! Our high-compression shorts smooth and shape for a flawless silhouette under any clothing. Ready for your 'wow' moment? 😉 #Fajas #Shapewear #BeforeAndAfter #TikTokFinds #ConfidenceBoost
• •Product Name: Post-Surgical High-Compression Body Shaper. Description: Designed for your recovery and comfort. This post-surgical shaper provides optimal support to sensitive areas, helping reduce inflammation and improve healing. Its hypoallergenic inner layer protects your skin, while the external Powernet offers firm, consistent compression. Trust the process, we're here to support you. Features: Front zipper for easy use, open-bust design, butt-lifting effect.
• •Subject: ✨ Feel Incredible, Look Incredible | 15% Off This Week. Body: Hi [Customer Name], true confidence shines from within, but a little outside support never hurts! This week, rediscover your silhouette and enhance your curves with our authentic Colombian shapewear. Whether it's for a special occasion or to elevate your daily style, find the perfect piece to make you feel unstoppable. Shop Now & Save 15%