Tono de Marca

Caring, Conscious, and Encouraging

Valores de Marca

• •Sustainability
• •Affordability
• •Family & Community
• •Faith & Purpose
• •Quality & Trust

Mejores Prácticas

• •Always Weave the 'Why' into the 'What': Don't just post a product; briefly mention how that product connects to the values. For example, instead of "Cute dress, size 4T, $8," try "This adorable dress (Size 4T, $8) is ready for new adventures, keeping your budget happy and another item out of the landfill!"
• •Use 'You' and 'We' to Foster Community: Frame communications with inclusive language. "You help us make a difference," "Together, we can protect their future," and "We find the gems so you can enjoy the savings." This creates a partnership between the brand and the customer.
• •Educate Gently: Share simple, impactful facts about the benefits of thrifting. For instance, post about the amount of water saved by buying a pair of pre-loved jeans versus new ones. This reinforces the 'conscious' aspect of the brand tone without being preachy.
• •Embrace Authenticity: Continue sharing the personal story behind the brand. People connect with people. An occasional behind-the-scenes post or a reflection on the brand's mission can strengthen the customer relationship far more than a simple sales post.
• •Maintain a Positive and Hopeful Voice: The challenges of environmental waste and tight budgets can be overwhelming. The brand's tone should always remain optimistic and empowering. Focus on the positive impact customers are making and the joy of finding affordable, beautiful clothing for their families.

Percepción Social

Faith and Love Thrift is perceived as a trustworthy, mission-driven, and community-focused local business. Customers see it as a reliable source for affordable and high-quality children's clothing. The environmental mission is well-received, and the personal story behind the brand makes it appear authentic and relatable, distinguishing it from larger corporations.

Ejemplos de Copy

• •Dress your little one in brands you love, without the price tag you don't. Every piece in our collection is hand-checked for quality, so you can shop second-hand with first-hand confidence. Style that’s kind to your wallet and the planet. #FaithAndLoveThrift #CalgaryThrift #SustainableKids
• •One pre-loved outfit at a time, we're building a cleaner future for them. Choosing second-hand reduces fashion waste and protects our planet. Shop with purpose. Shop Faith and Love Thrift.
• •It started with a simple idea: to provide for my family while caring for our world. Faith and Love Thrift is more than a store; it's a community of parents making conscious choices. Thank you for being part of our story. Your purchase supports a small, local business and a big, important mission. ❤️
• •✨ Brand New, Thrift Store Prices ✨ Did you know you can find brand-new, unworn treasures at Faith and Love Thrift? Our 'New With Tags' collection gives you that fresh-from-the-store feeling without the environmental or financial cost. The perfect gift, the perfect find, the perfect price. See what's new!
• •Is it for the thrill of the find, the eco-friendly impact, or the budget-savvy savings? We'd love to know what inspires you to shop second-hand! Share your 'why' in the comments below. 👇 #CommunityLove #ThriftStory