Tono de Marca

Fairy Tales Hair Care employs a dual tone: trustworthy, caring, reassuring, and solution-oriented for parents, and fun, gentle, and non-intimidating for children. For the TBH Kids sub-brand, the tone is straightforward, simple, and slightly more mature, appealing to tweens.

Valores de Marca

• •Safety and Natural Ingredients
• •Efficacy and Problem-Solution Focus
• •Family and Community
• •Accessibility and Affordability

Mejores Prácticas

• •Lead with the Problem, Follow with the Gentle Solution: Always start by acknowledging the parent's specific struggle. Then, introduce the product as the safe, natural, and effective solution that resolves the issue without harshness.
• •Balance Parent Trust with Kid Appeal: Use clear, reassuring language for parents while incorporating fun, relatable visuals and product names for kids.
• •Leverage Real Stories and Testimonials: Continue featuring authentic customer reviews and user-generated content. Highlighting long-term users reinforces brand loyalty and trustworthiness.
• •Maintain the Founder's Voice: Risa Barash's personal, humorous, and mission-driven story is a powerful asset. Regularly feature her in 'A Note from our CEO' blog posts or social media takeovers to maintain that authentic, 'mom-founded' connection.
• •Segment and Adapt the Tone for Each Brand: Clearly differentiate the voice for Fairy Tales (caring, gentle, magical) and TBH Kids (straightforward, cool, simple). The copy for each should speak directly to the distinct needs and mindset of its target audience.

Percepción Social

The social perception of Fairy Tales Hair Care is overwhelmingly positive. Parents view the brand as reliable and essential for children's care, with strong loyalty due to product effectiveness. Public and media outlets consistently recommend the brand as safe and effective. Negative comments are rare and primarily related to third-party shipping issues, not product quality.

Ejemplos de Copy

• •Tired of the tangle battle? 🤺 Turn tearful brushing sessions into happy hair moments. Our Tangle Tamer spray is packed with natural extracts to gently smooth knots and leave hair shiny and soft. More smiles, less stress. #FairyTalesHairCare #TangleFree #HappyKids
• •Pool days are the best days! Don't let chlorine and sun wreak havoc on their hair. Our Sun & Swim collection gently removes build-up and protects from damage, so you can focus on the cannonballs. ☀️💦 #SummerHair #KidsHairCare #SunAndSwim
• •Your toddler turned into a tween overnight. Their personal care should grow with them. TBH Kids offers simple, effective formulas for their changing skin and hair. No harsh stuff, just what they need. #TBHKids #TweenCare #To_Be_Honest
• •That back-to-school letter you dread doesn't have to be about lice. For over 20 years, our Rosemary Repel line has been the #1 natural choice for parents to help keep lice away. Be prepared, not panicked. Shop the collection and enjoy peace of mind.
• •Celebrate their beautiful curls! Our Curly-Q Conditioner hydrates and defines coils without weighing them down. Made with quinoa and rice amino acids, it tames frizz and makes combing a breeze, so their natural texture can shine. #CurlyKids #KidsCurls #FrizzFree