Tono de Marca

Avant-Garde & Experimental, Minimalist & Enigmatic, Confident & Authoritative

Valores de Marca

• •Design Integrity & Innovation
• •Cultural Heritage & Authenticity
• •Exclusivity & Scarcity

Mejores Prácticas

• •Embrace "Less is More": Keep all copy concise and impactful. Use short, declarative sentences. Avoid filler words, excessive emojis, or overly casual language. The tone should always remain refined and deliberate.
• •Focus on Form, Not Just Function: Describe products using architectural and artistic language. Words like "silhouette," "structure," "form," "texture," and "geometry" align better with the brand's avant-garde nature than simple functional descriptors.
• •Maintain the Mystery: Do not over-explain or try to be overly relatable. The brand’s power lies in its enigmatic presence. Limit audience interaction on social media to maintain a level of artistic distance and exclusivity.
• •Subtly Reference Heritage: Occasionally hint at the brand’s history without making it the sole focus. Phrases like "A new chapter in a storied legacy" or "Continuing the Ura-Hara tradition" will resonate with knowledgeable fans while intriguing newcomers.
• •Let Visuals Lead: Ensure the copy always complements, but never overshadows, the photography. The primary communication tool is the product itself. The text should act as a caption or a title, adding a layer of context without distracting from the visual impact.

Percepción Social

Niche & Respected, High-End & Artistic, Intriguing & Mysterious

Ejemplos de Copy

• •The Architect's Coat. Form, reconsidered. The FW24 Power Shoulder Frill Coat redefines the silhouette with uncompromising structure. A study in shape and space. Now available online.
• •The Original Returns. Born from the streets of Ura-Harajuku. Redefined for a new era. fair enough continues a legacy of innovation started in 1990. Explore the collection.
• •Engineered for Movement. The Twill Parachute Slacks, crafted from high-density technical twill. Featuring an exaggerated silhouette with adjustable strapping and articulated knees. Utility as an art form.
• •Anatomy of a Garment. Deconstructing the design process. A visual exploration of the patterns, fabrics, and innovative techniques behind the fair enough collections. From sketch to final stitch.
• •Available Now: The FW24 “So Many Creatures, So Many Minds” Collection. The next chapter is here. A limited collection of new forms and experimental silhouettes. Discover pieces designed to challenge convention. Exclusively at fairenough.jp.