Tono de Marca

Inspiring, Inclusive, and Mindful

Valores de Marca

• •Sustainability
• •Quality
• •Inclusivity
• •Community

Mejores Prácticas

• •Lead with "You" and "Your": Always center the copy around the customer's personal experience and journey. Phrases like "Your Practice, Your Story" should be a guiding principle.
• •Emphasize Both Performance and Purpose: In every piece of copy, aim to connect the high-quality features of the products (e.g., grip, size) with the brand's values (e.g., sustainability, inclusivity).
• •Use Encouraging and Gentle Language: Avoid jargon or overly technical terms that might intimidate beginners. Use words like "support," "guide," "journey," and "flow."
• •Tell the Sustainability Story: Don't just state that the products are eco-friendly. Explain what that means—mention the tree-planting, the biodegradable materials, and the PVC-free composition.
• •Foster a Sense of Community: Use copy to invite users to share their practice, join challenges, and become part of the "Fable family." This reinforces the brand's community-oriented values.

Percepción Social

Positive, with a focus on exceptional grip, high-quality eco-friendly materials, aesthetic and functional design, and an ethical brand mission.

Ejemplos de Copy

• •Your Mat, Your Journey. Unfold Your Story. You don't need to be flexible to start. You just need to begin. Our eco-friendly mats offer the perfect grip to support you, wherever your practice takes you.
• •Grip That Inspires Confidence. Focus on your flow, not on slipping. The Fable Pro-Grip mat is designed by yogis for a stable and supportive practice, even when things get sweaty.
• •More Than a Mat. It's a Commitment. With every Fable mat, you're not just investing in your practice—you're helping to reforest our planet. One mat, one tree.
• •Find Your Space. Our mats are designed with extra length and width, giving you the freedom to move and the space to breathe. Your practice is personal, and your mat should be too.
• •Made for Mindful Movement. From the natural tree rubber under your feet to the tree we plant in your name, every Fable product is a step towards a more mindful practice and a healthier planet.