Tono de Marca

Playful & Witty, Premium & Gourmet, Authentic & Uncomplicated, Approachable Sophistication

Valores de Marca

• •Quality Ingredients
• •Flavor Focus
• •Authenticity/Realness
• •Enjoyment & Sharing
• •Convenience

Mejores Prácticas

• •Infuse copy with wit, a touch of playful self-awareness, and genuine enthusiasm for flavor. Avoid sounding forced. The "tired mom" or "flavor is my thing, even if drinking isn't" angles are distinctive.
• •Make "real spirits," "fresh fruits," "gourmet ingredients," and "no artificial anything" recurring themes to reinforce the premium value proposition.
• •Connect the drinks back to Blake Lively's personal recipes and passion for flavor creation. This adds a layer of authenticity and uniqueness.
• •While the product is "gourmet," the tone should remain approachable and not overly stuffy. Use sophisticated language for flavor descriptions but keep the overall vibe fun and engaging.
• •Frame it as a testament to her dedication to flavor for everyone, positioning her as a discerning creator who ensures the taste is exceptional, whether she drinks it or not. Focus on her role as a "mixologist" for others.

Percepción Social

Polarized by Blake Lively's Involvement, Intrigued by Flavors & Quality, Associated with Premiumness, Mixed Taste Reviews, Seen as a Sister Brand to Betty Buzz

Ejemplos de Copy

• •Headline: Real spirits. Unreal flavor. Finally, a canned cocktail that gets it. Body: We got tired of waiting for a gourmet cocktail we could grab on the go. So, Blake made them. Using her own home-spun recipes, the freshest fruits, and actual top-shelf spirits (imagine that!), Betty Booze is here to rescue your taste buds. No funny business, just seriously good flavor. You're welcome.
• •Social Media Post: Adulting is hard. Your cocktail shouldn't be. ✨ Pop open a Betty Booze Sparkling Tequila with Lime Shiso – it’s like a tiny, bubbly vacation for your mouth. Made with real stuff, because you deserve it. #BettyBooze #RealFlavor #TiredMomApproved
• •Product Description Snippet (Sparkling Bourbon with Oak Smoked Lemonade): Think bourbon can't do 'refreshing'? Think again. Our Sparkling Bourbon dances with oak-smoked lemonade (yes, we went there – and a dash of butter for smoothness!) for a sipper that’s complex, surprising, and ridiculously delicious. Crafted from Blake’s own recipe, because good taste runs in the family.
• •Ad Copy: Flavor like you mean it. Betty Booze. We use real fruit, real spirits, and recipes born from a love of all things delicious. Because life’s too short for boring drinks. Find your new favorite canned cocktail (the one that actually tastes like a cocktail).
• •Website About Us Excerpt: Why Betty Booze? Because Blake Lively believes what you sip should be as thoughtfully made as what you eat. After years of mixing drinks for friends (even if she wasn’t partaking!), she decided to can those beloved recipes. Real ingredients, surprising twists, and zero artificial anything. It’s that simple. And that good.