Tono de Marca

Aspirational yet Accessible, Empowering and Confident, Youthful and Contemporary, Friendly and Engaging (on social media)

Valores de Marca

• •Empowerment
• •Confidence
• •Individuality
• •Quality & Fit
• •Style-consciousness
• •(Aspiring) Ethical Responsibility

Mejores Prácticas

• •Create a Brand Voice Guide: Document the identified tone (aspirational yet accessible, empowering, youthful, friendly), key messaging pillars (empowerment, confidence, LA style, perfect fit), "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use "you" and "your" frequently. Speak to her aspirations, her desire for confidence, and her appreciation for style that feels authentic.
• •Lead with Empowerment: Ensure that copy, whether for social media, ads, or product descriptions, reinforces the core message of making women feel confident and empowered. Highlight how the jeans contribute to this feeling.
• •Balance Aspiration with Inclusivity: While "Designed in Los Angeles" offers an aspirational quality, ensure the language remains welcoming and inclusive. Showcase diversity in imagery and ensure messaging resonates broadly, avoiding overly exclusive or niche jargon.
• •Be Authentic and Engaging, Especially on Social Media: Maintain a conversational and approachable tone where appropriate (especially Instagram comments, DMs). Ask questions, encourage user-generated content, and show the human side of the brand. If discussing ethical practices, be transparent and provide specifics to build trust.

Percepción Social

Fashionable and Trendy, Good for Fit (when it works), Emerging Brand, Desire for More Transparency on Ethics

Ejemplos de Copy

• •Instagram Post (Image: Diverse group of women laughing, wearing different styles of Pavilion Jeans): "LA-designed, you-approved. ✨ Find your fearless fit and own every moment. Pavilion Jeans: Confidence sewn into every seam. #PavilionJeans #EmpoweredByDenim #LAStyle"
• •Email Subject Line (for a new collection): "Ready to feel unstoppable? Your new favorite jeans just dropped."
• •Website Banner (Homepage): "Beyond the Label: Denim Designed in Los Angeles to Empower Your Authentic Style. Discover the Perfect Fit. Feel the Difference."
• •Facebook Ad (targeting young women interested in fashion): "Tired of jeans that don't get you? Pavilion Jeans are crafted for comfort, style, and that 'wow' feeling. Designed in LA, made for your moment. Shop now and step into your confidence! #PavilionPerfectFit #DenimThatEmpowers"
• •Product Description Snippet (for a specific pair of jeans): "Meet the [Jean Name] – where LA cool meets ultimate comfort. This isn't just denim; it's your new power move. Designed to hug you in all the right places and built to last, so you can focus on being your amazing self. #ConfidenceIncluded"