Tono de Marca

practical, proud, and community-oriented

Valores de Marca

• •Quality & Durability
• •Convenience & Innovation
• •Authenticity & Trust
• •Customer-Centricity
• •Patriotism

Mejores Prácticas

• •Lead with the 'Why,' Not Just the 'What': Start with the emotional benefit, connecting the product to the experience, e.g., 'Create memories anywhere' or 'Bring people together.'
• •Always Weave in 'Australian Made': Reinforce this key differentiator and source of pride with phrases like 'Forged here in Oz,' 'Crafted in our Sydney workshop,' or 'Proudly Aussie Steel.'
• •Use Action-Oriented, Simple Language: Employ strong, active verbs that evoke the outdoors and ease of use (e.g., 'Fire up,' 'Pack,' 'Go,' 'Explore'), keeping sentences short and to the point.
• •Incorporate Social Proof and Community: Regularly use customer testimonials, reviews, and user-generated photos in copy, framing it as 'Here's what fellow adventurers are saying...' or 'Join the EZY Q family.'
• •Maintain a Confident but Humble Tone: Be confident in product quality ('Australia's #1 flat pack fire pit') while balancing with the humble, approachable voice of a family-owned business, acknowledging customers (e.g., 'Thanks, legends!').

Percepción Social

A premium, reliable, and quintessentially Australian brand, seen as a leader in portable fire pits due to superior quality and thoughtful design. Associated with positive experiences, adventure, family, and outdoors, fostering pride in Australian manufacturing and known for excellent customer service.

Ejemplos de Copy

• •Fire Up The Good Times. Anywhere. From the bush to the beach, our Aussie-made flat-pack fire pits assemble in 60 seconds. Built tough, packed smart. Your next adventure is waiting.
• •Real Steel. Real Memories. Forget flimsy imports. With over 25 years of Aussie steel expertise, our family builds fire pits that last a lifetime. For campfires that turn into stories.
• •Pack the Ute. Grab the EZY Q. Go. Don't let bulky gear slow you down. Our portable fire pits pack flat to fit right in with your kit. Effortless setup, epic nights. Free shipping Australia-wide.
• •The Ultimate Upgrade for Your Weber Q. Transform your Weber Q with our Australian-made ferritic stainless steel hot plates. Perfect heat, easy to clean, and built to withstand any barbie. It’s the upgrade your grill deserves.
• •This Weekend’s Forecast: 100% Chance of a Bonfire. Be ready for any adventure. An EZY Q fire pit isn't just for camping—it's for bringing family and friends together in your own backyard. Easy to set up, easy to store, and built for good times.