Tono de Marca

Empowering, inspirational, supportive, personal, and customer-centric.

Valores de Marca

• •Empowerment and Resilience
• •Individuality and Self-Expression
• •Transformation and New Beginnings
• •Uniqueness and Customization
• •Conscious Production

Mejores Prácticas

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire. Use strong, active verbs and focus on themes of strength, resilience, and renewal.
• •Center the "Why Say It, Just Wear It" Philosophy: Consistently reinforce the idea that the apparel is a form of non-verbal communication. Use this slogan and related phrases to build a strong, memorable brand identity.
• •Use Storytelling: Encourage user-generated content by asking customers to share the story behind their "Nu" look. Feature these stories (with permission) in marketing materials to build a community around shared experiences of survival and transformation.
• •Maintain a Personal and Direct Tone: Address the customer directly using "you" and "your." The brand's message is deeply personal, and the copy should reflect that intimacy and support.
• •Emphasize Customization as a Form of Expression: When promoting custom designs, frame it not just as a service but as a collaborative process to bring a customer's personal story to life. Highlight that customization is the ultimate form of self-expression.

Percepción Social

The brand is perceived as empowering, high-quality, and a vehicle for self-expression. Customers appreciate the ability to create custom designs that represent their personal stories. It is seen as fostering community and has a presence in niche style communities, focusing on building customer retention.

Ejemplos de Copy

• •Your journey is your strength. Your story is your power. You are new. Wear your victory without saying a word. #EyeAmNu #Survivor #JustWearIt
• •This isn't just a hoodie. It's a statement. It's for the early mornings, the late nights, and every battle you've won. Soft, strong, and made on-demand just for you. Tell us your story, and we'll design your declaration. #WhySayIt
• •Welcome back, survivor. Your journey continues, and so does your evolution. Ready to celebrate your next chapter? Let's create something 'Nu' for the new you. Explore our custom collections.
• •You've been transformed. Your apparel should be, too. 'Eye Am Nu' Designs: Wear your new beginning.
• •Tired of explaining your journey? Let your shirt do the talking. At 'Eye Am Nu,' we create designs that celebrate survival and the power of a fresh start. Design your story today.