Tono de Marca

Niche, Passionate, and Understated

Valores de Marca

• •Quality and Aesthetics
• •Authenticity
• •Community and Service

Mejores Prácticas

• •Lead with Aesthetics and Quality: Always emphasize the design, material, and craftsmanship of the products. Use descriptive words like "meticulously crafted," "premium finish," and "minimalist aesthetic."
• •Speak from a Place of Passion: Use "we" to talk about the brand, reinforcing that it's run by fellow gamers. Phrases like "As gamers ourselves, we wanted..." or "We designed this because..." build authenticity.
• •Avoid Hype and Hard Sells: The tone is confident, not loud. Refrain from using excessive exclamation points, "limited time only" pressure tactics, or exaggerated claims. Trust that the product's quality will attract the right customer.
• •Focus on "The Setup": Frame products as essential components of a cohesive, personalized gaming setup. This appeals to the enthusiast mindset of building a perfect, customized environment.
• •Maintain a Clean and Minimalist Voice: Keep sentences clear, concise, and elegant. Just as the website design is uncluttered, the copy should be direct and sophisticated, mirroring the brand's Scandinavian design roots.

Percepción Social

Currently neutral to non-existent in the broader online market, especially outside of Denmark; within its local Danish context, it is perceived as a helpful, community-focused hub for local gamers, but this does not translate to the online keycap store's global perception.

Ejemplos de Copy

• •The final piece of the puzzle. Our new 'Koi' artisan keycap, crafted for setups that value detail. Designed by us, for you. Link in bio.
• •Your setup is an extension of you. Make it exceptional. Explore our collection of artisan gameware.
• •Engineered for smooth control and designed for a clean aesthetic. The Exzentriq 'Mono' desk mat provides a premium foundation for your gameplay and workspace. Non-slip rubber base, micro-weave cloth surface. The details matter.
• •For the Discerning Gamer: New Arrivals at Exzentriq.
• •Quality You Can Feel. Stop scrolling for generic accessories. At Exzentriq Gameware, we create high-quality, aesthetic pieces for enthusiasts who know the difference. Elevate your keyboard.