Tono de Marca

Educational & Informative, Scientific & Research-Backed, Honest & Transparent, Reassuring & Supportive, Approachable & Friendly

Valores de Marca

• •Truth & Transparency
• •Efficacy & Results
• •Science & Research
• •Safety & Non-Irritation
• •Consumer Advocacy & Education
• •Inclusivity
• •Environmental Responsibility

Mejores Prácticas

• •Prioritize Education Over Hype: Always explain the *why* and *how* behind product benefits, focusing on ingredients and their scientifically proven actions. Avoid making unsubstantiated claims or using overly sensational language.
• •Embrace Transparency: Be open and honest about all ingredients. Use clear, straightforward language. If a product has a unique (but safe) scent due to its ingredients, acknowledge it rather than ignoring it.
• •Maintain a Science-First Approach: Reference research, studies (where appropriate and verifiable), and the known benefits of specific ingredients. This reinforces expertise and trustworthiness.
• •Be Empathetic and Solution-Oriented: Acknowledge common skin concerns and position products as effective solutions, offering support and guidance rather than just selling a product.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or a YouTube tutorial, the core tone of being informative, truthful, and science-backed should remain consistent, adapting only slightly in formality for the specific platform.

Percepción Social

Trusted & Reputable, Effective Problem-Solver, Knowledgeable Authority, High Quality, No-Nonsense Skincare

Ejemplos de Copy

• •Headline: Stop Guessing. Start Glowing. Science-backed skincare that tells you the truth. Body: Tired of trends that don't deliver? At Paula's Choice Singapore, we believe in formulas, not fads. Discover our research-proven BHA exfoliant, designed to gently unclog pores and reveal your clearest, most radiant skin. Because beauty begins with truth. #PaulasChoiceSG #TruthInBeauty #ScienceNotHype
• •Headline: Sensitive Skin? Finally, Relief and Results. Fragrance-Free. Irritant-Free. Worry-Free. Body: We know finding effective skincare for sensitive skin can be a journey. That's why our CALM collection is meticulously formulated with soothing, scientifically validated ingredients to reduce redness and strengthen your skin’s barrier, without any of the stuff that makes it angry. Experience the Paula's Choice difference. #GentleSkincare #PaulaSupports #SGSafeBeauty
• •Headline: Unlock Your Skin's Potential. Our Ingredient Dictionary Puts Knowledge in Your Hands. Body: What's *really* in your skincare? At Paula's Choice Singapore, transparency isn't just a buzzword, it's our promise. Explore our extensive Ingredient Dictionary to understand every component in our formulas. Empower your routine with smart, safe, effective skincare. #SmartBeauty #IngredientScience #EmpoweredSkin
• •Headline: Real Results for Stubborn Breakouts. See Why Our CLEAR Range is a Fan Favorite. Body: Don't let acne dim your confidence. Our CLEAR collection is powered by proven ingredients like salicylic acid and benzoyl peroxide, in gentle yet effective formulations. Read the reviews and see how Paula's Choice Singapore is helping people achieve consistently clearer skin. #AcneSolutions #RealResultsPC #ClearSkinJourney
• •Headline: Age Smarter, Not Harder. Clinically Proven Anti-Aging, Backed by Research. Body: Target wrinkles, fine lines, and loss of firmness with Paula's Choice Singapore. Our anti-aging line, rich in retinol, antioxidants, and peptides, is designed to deliver visible results without irritation. Invest in your skin's future with formulas grounded in science. #AgelessBeauty #ScienceOfYouth #PaulasChoiceExperts