Tono de Marca

aspirational, adventurous, ruggedly sophisticated, confident, and knowledgeable

Valores de Marca

• •Adventure and Exploration
• •Durability and Quality
• •Autonomy and Freedom
• •Comfort in the Wild
• •Quebecois/Canadian Pride

Mejores Prácticas

• •Lead with the 'Why': Always start with the why behind the product – the adventure, the freedom, the experience. The technical specs are important, but they should support the aspirational message.
• •Use Authentic, Action-Oriented Language: Incorporate words and phrases that resonate with the overlanding community: 'off-grid,' 'expedition-ready,' 'self-sufficient,' 'rugged terrain.'
• •Show, Don't Just Tell: Utilize high-quality visuals of your products in stunning, real-world Canadian environments. Let the images and videos tell the story of adventure.
• •Emphasize Durability and Reliability: Consistently highlight the quality of materials and construction. Mention specific features that make your products tough and dependable, like the testing in extreme temperatures.
• •Maintain a Knowledgeable and Passionate Voice: Your copy should reflect that you are enthusiasts who live and breathe this lifestyle. Share tips, stories from the trail, and insights that provide value to your audience beyond just selling a product. This builds credibility and community.

Percepción Social

They are likely perceived as a premium, specialized brand for serious adventurers who are willing to invest in high-quality, reliable equipment.

Ejemplos de Copy

• •Go Beyond the Campground. Discover True Freedom. Your adventure shouldn't end where the pavement does. With our 4-season off-road trailers and gear, the most remote landscapes become your backyard. Explore further. Stay longer. Experience the wild in comfort.
• •Built for the Canadian Wild. Engineered for Your Escape. From the frozen shores of the north to the rugged trails of the Rockies, our gear is tested in the environments you dream of exploring. Proudly Canadian, we build for the adventure that awaits in our own backyard.
• •The Luxury of Disconnecting. The Comfort of Being Prepared. Embrace off-grid living without sacrificing comfort. Our X2 teardrop trailer offers a sanctuary in the wild, with 4-season insulation, a diesel heater, and a fully equipped kitchen. This is your basecamp for true exploration.
• •Don't Let Winter End Your Adventures. With our 4-season insulated roof top tents and trailers, camping season never has to end. Stay warm and comfortable while you chase the northern lights or enjoy the solitude of a snow-covered landscape.
• •Your Journey Starts Where the Road Ends. We are more than just a store; we are outfitters for the modern explorer. Whether you need a complete overlanding setup or the right accessories to enhance your rig, we have the gear to get you there and back.