Tono de Marca

Authentic & Core, Knowledgeable & Passionate, Supportive & Community-Focused, Friendly & Welcoming, Down-to-Earth & Direct

Valores de Marca

• •Community
• •Authenticity
• •Passion for Skateboarding
• •Inclusivity
• •Knowledge & Expertise
• •Resilience & Dedication

Mejores Prácticas

• •Always use language that reflects genuine skateboarding knowledge and passion. Avoid overly corporate or generic marketing speak. Emphasize the "rider-owned" aspect.
• •Highlight stories, events, and people from the local skate scene. Show, don't just tell, how Exist supports its community. Use "we" and "us" to foster a sense of belonging.
• •While showcasing expertise, ensure the tone remains welcoming to everyone, from beginners to seasoned pros. Avoid jargon that might alienate newcomers without explanation if necessary.
• •Be straightforward and honest in product descriptions, advice, and news. Skateboarders often appreciate a no-nonsense approach.
• •Let the enthusiasm for skateboarding shine through. Share exciting product news, team updates, and event recaps with genuine excitement. Use active voice and engaging verbs.

Percepción Social

Respected Local Hub, Go-To Source, Supportive & Inclusive Space, Community Champions, More Than Just a Shop

Ejemplos de Copy

• •Rooted in Ride. Built by Skaters, For Skaters. Since '08, Exist has been the heart of Swansea's skate scene. Rider-owned, community-driven. We don't just sell gear; we live it. Need advice? Real talk from real skaters, always.
• •Your Local. Your Scene. Your Store. From your first push to landing that new trick, Exist is here. We stock the best, because we skate it too. Supporting Swansea skaters every damn day.
• •More Than a Shop. It's a Statement. Exist Skate Store: Fueling the local scene with legit gear and zero B.S. Passionate staff, top brands, and a commitment to keeping Swansea rolling.
• •Knowledge is Power. (Skate Power). Got questions? We've got answers backed by years on the board. At Exist, find premium skate essentials and advice you can actually trust. We're here to help you shred harder.
• •Exist: Where Swansea's Skate Community Connects. Beyond the decks and gear, we're about the session, the support, the scene. Join the Exist family – your independent, rider-run skate haven in South Wales.