Tono de Marca

aspirational, descriptive, and customer-focused

Valores de Marca

• •Accessibility
• •Customer Satisfaction
• •Quality & Authenticity
• •Confidence

Mejores Prácticas

• •Lead with Luxury, Reassure with Value: Always start with the aspirational and evocative language that describes the luxurious experience of the fragrance. Follow up by reminding the customer of the excellent value and authenticity, which directly addresses their primary purchase barrier.
• •Use Rich, Sensory Language: Continue using descriptive words that appeal to more than just smell arntalk about texture ("velvety," "creamy"), emotion ("confident," "magnetic," "fearless"), and setting ("Mediterranean palace," "formal evenings"). This paints a complete picture for the customer.
• •Leverage User-Generated Content Ethically: Encourage happy customers to share their "unboxing" or first impressions on social media using a specific hashtag. Feature this content (with permission) in Instagram Stories or on a dedicated website section to build social proof and counter the skepticism found on forums.
• •Be Transparent in FAQs and "About" Sections: Maintain a clear, direct, and honest tone when addressing common concerns. Clearly explain the business model (how prices are kept low), the 100% authenticity guarantee, and the return policy. This builds crucial trust.
• •Educate, Don't Just Sell: Frame product descriptions and blog posts as educational content. Explain fragrance families, the meaning of "notes," and the history behind iconic scents. This positions ExactAroma as a knowledgeable resource, adding value beyond just being a discounter.

Percepción Social

The social perception of ExactAroma is mixed and primarily revolves around the classic suspicion associated with fragrance discounters: "Are the prices too good to be true?". There is skepticism regarding legitimacy due to low prices, positive customer service mentions, active but limited social engagement, and powerful user-generated content on TikTok from users expressing pleasant surprise that products seem authentic despite low cost.

Ejemplos de Copy

• •Scent of Luxury, Price of Access. Discover your signature fragrance from Creed, Dior, and more arnwithout the retail markup.
• •Step into a world of modern elegance. Layton by Parfums de Marly is a symphony of crisp apple, warm vanilla, and captivating woods. It arnts not just a fragrance; it arnts a statement. Ready to make yours? Tap to shop the authentic experience for less. #ExactAroma #ParfumsDeMarly #Layton #LuxuryFragrance
• •Tired of choosing between quality and price? At ExactAroma, we believe you deserve both. We source authentic, top-tier fragrances and deliver them to your door. Your satisfaction is our priority. Browse our collection today and find the scent that defines you.
• •That Creed Aventus You've Been Dreaming Of? It's Here. And It's Waiting.
• •Why You'll Love It: A journey in a bottle. It opens with a vibrant burst of Calabrian bergamot before settling into a warm, sophisticated heart of Sri Lankan sandalwood. The perfect scent for those who command a room with quiet confidence. Experience the depth, discover the value.