Tono de Marca

Urgent, Promotional, and Reassuring

Valores de Marca

• •Affordability and Value
• •Trust and Security
• •Problem-Solving
• •Accessibility
• •Stated Commitment to Customer Experience

Mejores Prácticas

• •Lead with the Benefit: Always start with how the product solves a problem or improves the customer's life.
• •Inject Urgency and Scarcity: Consistently use phrases like "Limited Stock," "Deal ends Friday," or "Weekly Promotion" to encourage immediate action.
• •Embed Trust Signals Everywhere: Mention "secure checkout," "satisfaction guarantee," or "easy returns" in product descriptions, ads, and emails.
• •Use Strong, Action-Oriented Verbs: Employ commanding words like "Discover," "Upgrade," "Solve," "Get," and "Shop Now" to guide the user and create a dynamic feel.
• •Maintain Simplicity and Clarity: The tone is direct and easy to understand. Avoid complex jargon, focusing on the problem, the solution, and the deal.

Percepción Social

Overwhelmingly negative, primarily due to severe and unresolved customer issues and a "BAD" reputation on critical consumer platforms.

Ejemplos de Copy

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