Tono de Marca

empathetic, uplifting, and supportive

Valores de Marca

• •Destigmatization of Mental Health
• •Community and Connection
• •Empathy and Support
• •Authenticity
• •Hope and Positivity

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use "we" and "you" to create a direct, personal connection.
• •Use Affirming Language: Employ positive, encouraging, and validating words. Phrases like "It's okay," "You are enough," and "Your feelings are valid" should be staples.
• •Keep it Simple and Clear: Avoid clinical or complex terminology. The message should be accessible and easy to digest for someone who may be feeling overwhelmed.
• •Encourage Interaction: Frame posts as conversations. Ask questions and invite people to share their experiences to continually build the community.
• •Align Visuals with Tone: Ensure that all images and graphics match the soft, authentic, and supportive tone of the copy. Use natural light, genuine smiles, and calm aesthetics.

Percepción Social

The perception of Evoke is overwhelmingly positive. Users view the brand as more than just an apparel company; they see it as a movement and a source of comfort. The brand has succeeded in creating a community space where users share personal stories and offer support. Customers purchase Evoke apparel not just for the clothing itself, but for the message it carries, using it as a way to express their own journey or support for mental health awareness.

Ejemplos de Copy

• •A reminder you can wear. Our classic hoodie isn't just about comfort for your body, but comfort for your mind. You are not alone in this. #EvokeTogether #MentalHealthMatters
• •What's one small thing that brought you peace this week? Let's share some positive moments. Your story could be the light someone else needs to see.
• •Evoke was born from a simple idea: to make mental health visible and validated. Every piece we create is a conversation starter, a message of hope, and a symbol that we're all in this together. Thank you for being part of the conversation.
• •Hi [Name], just a quiet note to say we see you. We hope you're taking a moment for yourself today. If you need a little boost, our new 'Keep Going' collection is here to remind you of your strength.
• •Your worth is not measured by your productivity. Rest is a right, not a reward. #SelfCare #MentalWellness #Evoke