Tono de Marca

Approachable, Authentic, and Passionate

Valores de Marca

• •Personal Connection
• •Affordability
• •Entrepreneurial Spirit
• •Inclusivity
• •Customer Appreciation

Mejores Prácticas

• •Always Write in the First Person: Maintain the personal, "from me to you" tone by consistently using "I" and "my" when communicating as the brand. This reinforces that there is a real person behind the business.
• •Tell the Story: Weave the brand's origin story and the owner's personal journey into the copy whenever it feels natural. This builds an emotional connection and differentiates the boutique from larger retailers.
• •Emphasize "Hand-Picked" and "Personal Selection": Use language that highlights the careful curation of the products. This reinforces the value of a small boutique where items are chosen with a specific customer in mind, not by a corporate buying team.
• •Show Gratitude: Regularly include expressions of thanks and appreciation in social media posts, email newsletters, and even on packing slips. This nurtures the community feel and makes customers feel valued.
• •Be Relatable and Authentic: Don't be afraid to share the realities of being a small business owner and a mom. Posts about long days, juggling responsibilities, and the passion that drives it all will resonate deeply with the target audience and strengthen the brand's authentic voice.

Percepción Social

A Small, Relatable, and Growing Local Business

Ejemplos de Copy

• •That feeling when the new collection is FINALLY here! ✨ I poured my heart into choosing every single one of these pieces, hoping you’d love them as much as I do. From brunch-ready dresses to cozy weekend sweaters, this collection is all about finding joy in the everyday. Come find your new favorite! Link in bio to shop it all. Xoxo, Mal
• •Style that feels good, at a price that feels even better. I started Ever Soul because I believe every woman deserves to feel fabulous without breaking the bank. Discover beautiful, hand-picked pieces you'll love, all at an affordable price. Your dream wardrobe is waiting!
• •Guess who’s on the move?! 🚚✨ We’re popped up at the [Event Name] today until 4 PM! Come say hi, try on some goodies, and let me help you find the perfect outfit. Can’t wait to see you!
• •More than just a boutique, Ever Soul is my dream come true. As a busy mom with a passion for style, I wanted to create a space where women could find beautiful clothes that make them feel confident. Every item you see is hand-picked, packed, and sent with love by me. Thank you for being part of this journey.
• •A little peek at the chaos and the love that goes into every single piece at Ever Soul! 💖 #smallbusinessowner #boutiquelife #newarrivals #girlboss