Tono de Marca

elegant, thoughtful, and professional

Valores de Marca

• •Beauty and Aesthetics
• •Thoughtfulness and Meaningful Connection
• •Quality and Curation
• •Exceptional Service and Personalization

Mejores Prácticas

• •Maintain a Lexicon of Luxury: Consistently use evocative and sophisticated language. Words like "curated," "artisanal," "bespoke," "luxury," "exquisite," and "thoughtful" should be staples in your copy.
• •Focus on the "Why" Behind the Gift: Frame your products not just as items, but as tools for connection, appreciation, and creating memories. Emphasize the emotional impact of giving and receiving a beautiful gift.
• •Show, Don't Just Tell, with Visuals: Ensure all photography and visual content aligns with the elegant and high-end aesthetic of the brand. The visuals should be as carefully curated as the gifts themselves.
• •Uphold a Professional and Service-Oriented Voice: In all communications, from social media replies to email correspondence, maintain a professional, helpful, and attentive tone that reflects the brand's commitment to exceptional service.
• •Tell the Story of Your Products: Whenever possible, highlight the origin or unique qualities of the items in your gift baskets. Sharing the story of an artisanal product or a local find adds to the sense of curation and specialness.

Percepción Social

Positive, aligning with its luxury and curated image. Customers value quality and premium presentation, while corporate clients perceive professionalism and organization.

Ejemplos de Copy

• •Elegance, delivered. This holiday season, give the gift of curated luxury with our new collection. Each piece is hand-selected to create a moment of pure delight. Discover the art of thoughtful gifting.
• •Elevate Your Corporate Gifting. Our bespoke gift boxes are designed to leave a lasting impression. With attention to every detail, we help you foster meaningful connections with clients and employees.
• •Because some moments deserve more than just a gift. They deserve a beautifully curated experience. Explore our latest floral arrangements and gift baskets, and let us help you celebrate the special people in your life.
• •An exquisite composition of the freshest seasonal blooms. Our floral arrangements are more than just flowers; they are a carefully crafted expression of beauty and emotion, designed to brighten any space.
• •At Eve & Auburn, we believe in the power of a beautiful gift. Our passion lies in sourcing unique treasures and creating thoughtfully themed collections that turn every occasion into a cherished memory.