Tono de Marca

Innovative and Smart, Purpose-Driven and Passionate, Premium and Stylish, Adventurous and Global, Approachable and Witty (on social media)

Valores de Marca

• •Sustainability
• •Innovation and Design
• •Quality and Durability
• •Functionality and Convenience
• •Community

Mejores Prácticas

• •Prioritize "Sustainable Innovation": Ensure that messaging consistently interweaves the dual strengths of Solgaard: cutting-edge, functional design and a deep, actionable commitment to environmental responsibility. These are not separate selling points but integrated core attributes.
• •Speak to the "Global Citizen": Use inclusive, aspirational language that resonates with a modern, conscious traveler who values both exploration and making a positive impact. Highlight how Solgaard products facilitate a life of adventure and purpose.
• •Balance Premium with Purpose: While highlighting the luxury, quality, and stylish design of the products, always connect it back to the greater good – the materials used, the plastic removed from oceans. The premium nature of the brand should feel justified by both its quality and its ethical stance.
• •Be Specific and Transparent about Impact: Instead of vague sustainability claims, use concrete facts and figures (e.g., "6 lbs of ocean plastic removed per item," "Shore-Tex® fabric from ocean-bound plastic," "Certified B Corp"). This builds trust and credibility.
• •Maintain an Optimistic and Empowering Voice: While addressing serious environmental issues, the overall tone should be hopeful and empowering, showing how choosing Solgaard is a positive step towards a solution. The collaboration with Simon Sinek for "The Optimist's Bag" is a good example of this spirit. Avoid overly alarmist or preachy language; instead, inspire action through positive framing.

Percepción Social

Generally, Solgaard is perceived positively as an innovative brand genuinely committed to sustainability. Many customers are drawn to the unique product designs and the company's environmental mission.

Ejemplos de Copy

• •Travel Smarter, Tread Lighter. Introducing the Solgaard Carry-On Closet: ingeniously designed for seamless journeys and sustainably crafted to protect our oceans. Unpack in seconds, explore consciously. #Solgaard #SustainableTravel #Innovation
• •Your adventure shouldn't cost the Earth. Our Shore-Tex® fabric, made from reclaimed ocean plastic, means every Solgaard bag not only carries your world but helps clean it too. Explore beautifully, responsibly. #OceanSOS #TravelWithPurpose
• •Engineered for the urban explorer, designed for a healthier planet. The Lifepack combines anti-theft security, solar-powered tech, and a sleek profile, all while being crafted from materials that give a second life to ocean-bound plastic. Work, wander, and make an impact.
• •Ready for an Upgrade? Discover Luggage That Does More. Tired of the travel shuffle? Solgaard's award-winning designs are here to revolutionize how you pack, move, and explore – all while championing a cleaner planet. See what the future of travel looks like.
• •We don't just make travel gear; we're on a mission. A mission to innovate for effortless exploration and to restore the beauty of our oceans, one bag at a time. Join a global community choosing style, function, and a brighter, cleaner tomorrow.