Tono de Marca

Aspirational, Personal, and Elegant

Valores de Marca

• •Tradition & Heritage
• •Individuality & Personal Storytelling
• •Community
• •Global Connection
• •Confidence & Beauty

Mejores Prácticas

• •Lead with Storytelling: Always frame products within a narrative. Whether it's the story of the craft, the founder's passion, or the future story of the customer, this will reinforce the brand's core identity.
• •Use Evocative and Elegant Language: Employ a rich vocabulary that reflects the quality of the garments. Words like 'heritage,' 'craftsmanship,' 'timeless,' 'grace,' 'celebration,' and 'allure' should be staples.
• •Emphasize 'You' and 'Your': Center the customer in the narrative. Use phrases like 'your story,' 'your special moments,' and 'designed for you' to maintain the value of individuality and personalization.
• •Maintain a Personal Touch: Regularly incorporate the founder's voice and passion into the copy, especially in 'About Us' sections, email newsletters, and special announcements. This preserves the brand's authentic, personal feel.
• •Balance Tradition with Modernity: In your copy, consistently bridge the gap between deep-rooted traditions and the contemporary woman. Use phrases like 'tradition reimagined,' 'heritage for today,' or 'timeless elegance for the modern world' to capture this key brand pillar.

Percepción Social

The brand is perceived positively by customers on Instagram, often seen as high-quality, premium, and trustworthy due to its professional aesthetic and the founder's personal story, with no negative public reviews.

Ejemplos de Copy

• •Draped in tradition, designed for today. Our new 'Firdaus' saree collection is a whisper of heritage and a statement of grace. Each thread tells a story of craftsmanship, waiting to become a part of yours. Discover the piece that speaks to you. #EtyanaBySaloni #SareeLove #IndianCraftsmanship #ModernTradition
• •Your most magical day deserves an outfit that holds a story. The 'Arohi' lehenga is more than just an ensemble; it's a celebration of you. Hand-embroidered with intricate detail and designed to flow with your every move, it’s a timeless piece for a timeless moment. Let us be a part of your forever. #BridalLehenga #IndianWedding #EtyanaBride #HeirloomQuality
• •At Etyana, we believe your vision is the most beautiful design of all. That's why we invite you to co-create with us. Whether it's adjusting a neckline, changing a color, or crafting a completely unique outfit, our customization service is here to bring your dream to life. Schedule your personal consultation and let's create something unforgettable together.
• •Etyana By Saloni wasn't born in a design school; it was born from a deep love for the vibrant traditions of Indian fashion. As the founder, my greatest joy is seeing our pieces become part of your cherished memories. This is more than a brand—it's a shared journey to celebrate our heritage, together.
• •Connecting cultures through craftsmanship. Etyana By Saloni brings the timeless elegance of Indian fashion to the global stage. From celebratory lehengas to gracefully modern sarees, discover outfits that make you feel beautiful, confident, and connected to your roots. Explore the collection.