Tono de Marca

Aspirational, serene, and sophisticated.

Valores de Marca

• •Ethical & Sustainable Production
• •Artisanal Craftsmanship
• •Timeless & Effortless Style
• •Quality Materials
• •Inspiration & Joy

Mejores Prácticas

• •Prioritize Evocative Language: Use descriptive, sensory words that transport the audience. Focus on the feeling of the garment (e.g., "soft touch," "sun-drenched," "serene") rather than just its physical attributes.
• •Tell the Artisan Story: Consistently weave the narrative of the block-printing process and the collaboration with artisans in Jaipur into product descriptions, social media content, and "About Us" sections. This reinforces the values of craftsmanship and ethical production.
• •Maintain a Serene Visual and Verbal Tone: Ensure that the calm, sophisticated voice is mirrored in the visual aesthetic. Avoid loud, jarring graphics, and keep the color palette aligned with the brand's earthy, natural feel. The copy should always be poised and graceful.
• •Focus on "Investment" Over "Purchase": Frame the clothing as timeless, cherished additions to a wardrobe, not as disposable items. Use terms like "investment piece," "cherished," and "enduring style" to elevate the product's perceived value and longevity.
• •Engage with Understated Confidence: In all communications, from ad copy to customer service responses, maintain a tone that is confident but not arrogant. The brand knows its worth is in its quality and ethos, so there is no need for aggressive sales tactics or hype. Let the craftsmanship and style speak for themselves.

Percepción Social

Highly positive, exclusive, and refined among its target audience, viewed as a provider of high-quality, aesthetically pleasing apparel and a patron of culture through the preservation of ancient art forms.

Ejemplos de Copy

• •Sun-drenched afternoons and the soft touch of hand-printed cotton. Our Paloma Dress is a quiet celebration of artisanal craft and endless summer days. Each pattern is a story, meticulously block-printed by hand in Jaipur. Wear a piece of art. #etteresort #slowfashion #artisanal
• •For the moments in between: Discover our new collection of effortless sets.
• •Timeless by design, ethical by choice. étté resort—where ancient craft meets modern elegance.
• •The embodiment of relaxed sophistication. Woven from 100% natural linen, this shirt offers a breathable, soft feel for serene days and warm nights. Its minimalist silhouette makes it a versatile foundation for any wardrobe, designed to be cherished for seasons to come. Consciously crafted, effortlessly worn.
• •Tired of trends that fade? Embrace enduring style with étté resort. Our collections are ethically handcrafted by artisans using timeless techniques. Discover unique, travel-inspired pieces that tell a story. Shop the collection.