Tono de Marca

aspirational, empowering, and accessible

Valores de Marca

• •Transformation and Confidence
• •Femininity and Inclusivity
• •Quality and Customer Focus
• •Practicality and Ease

Mejores Prácticas

• •Lead with Empowerment: Center the messaging around what the customer gains: confidence, courage, and self-expression. Use active, empowering verbs and focus on the feeling, not just the product.
• •Use Aspirational Keywords: Consistently integrate words like "Luxury," "Deluxe," "Premium," and "Dream" for high-end collections to build a sense of desirability and quality.
• •Maintain Accessibility with Emojis and Urgency: Employ emojis (✨, 👑, 💕, ❗️) to keep the tone friendly and visually engaging, especially on social media. Use terms like "Mega Discounts" and "Order Now" to create a sense of urgency and drive sales.
• •Segment Messaging: Tailor the copy to different audience segments. Use compassionate and supportive language for medical wigs, focus on elegance and practicality for senior wigs, and highlight glamour and trends for fashion-focused extensions.
• •Tell a Story of Transformation: Utilize "before and after" narratives in social media posts, ads, and blog content. Showcasing the transformative power of the products is more compelling than simply listing features. This reinforces the core brand value of enabling personal change.

Percepción Social

The public perception of EsyHair is largely positive but mixed. Positive feedback highlights fast delivery, helpful staff, and a wide variety of products, with many customers expressing satisfaction and loyalty. Negative feedback primarily concerns product quality, specifically for items not explicitly marked as "natural hair," with some customers reporting issues like plastic feel or easy tangling despite the price.

Ejemplos de Copy

• •Your dream hair is just a click away. ✨ Don't wait for confidence, create it. Our Luxury American Dream collection is designed for the woman who is ready to be seen. Swipe to witness the transformation and find your new look. #EsyHair #HairTransformation #ConfidenceIsBeautiful
• •The 60 Second Ponytail for a Flawless Look. Busy schedule? No problem. Our Deluxe Clip-On Ponytail gives you instant volume and elegance in under a minute. Made from premium fibers for a natural feel and easy maintenance, it's the perfect solution for the modern woman on the go.
• •❗️MEGA DISCOUNTS❗️ Your Perfect Wig is on Sale! Ready for a change? Now is the time! Explore our collection of natural wigs—short, long, or curly—with prices starting from just 239 LEI. Fast shipping across Romania. Tap "Shop Now" before they're gone!
• •Beauty, Redefined. For You. At EsyHair, we believe every woman deserves to feel beautiful. Whether you're exploring new styles or seeking a comfortable and natural-looking solution with our medical wigs, our collection is here to support you. Created with love, for real women.
• •Be Your Own Kind of Beautiful. From everyday elegance to special occasion glamour, discover the power of a new hairstyle. EsyHair offers you the freedom to experiment and the courage to shine.