Tono de Marca

Authentic, confident, and vibrant, with a focus on Brazilian flair and body positivity.

Valores de Marca

• •Authenticity
• •Confidence
• •Sustainability
• •Body Positivity
• •Brazilian Culture

Mejores Prácticas

• •Focus on clear and concise messaging.
• •Highlight the unique selling points of Lume Brasil swimwear.
• •Engage with the target audience on Instagram by using relevant hashtags and creating visually appealing content.
• •Address any customer concerns or negative feedback promptly and professionally.
• •Monitor social media channels to stay informed about brand perception and identify opportunities for improvement.

Percepción Social

To be perceived as a high-quality, stylish, and body-positive swimwear brand that embodies the spirit of Brazil.

Ejemplos de Copy

• •"Lume Brasil: Feel the sun, embrace your curves. Designed for the modern Brazilian woman."
• •"Introducing our latest collection: sustainably made swimwear that celebrates your natural beauty."
• •"Dive into summer with Lume Brasil! Shop our vibrant colors and unique designs today."
• •"Lume Brasil: Confidence starts from within. Our swimwear is designed to empower you."
• •"Get ready to turn heads! Lume Brasil swimwear is the perfect blend of style and comfort."