Tono de Marca

Passionate & Enthusiastic, Whimsical & Magical, Approachable & Friendly, Authentic & Sincere, Subtly Nerdy/Geeky

Valores de Marca

• •Storytelling & Meaning
• •Quality & Durability
• •Craftsmanship & Attention to Detail
• •Community & Connection
• •Authenticity & Passion
• •Subtlety & Style

Mejores Prácticas

• •Embrace the "Bookish" Vernacular Authentically: Use language and references that resonate with fans of fantasy and romance literature (e.g., "cadet," "archives," "realms," "magic," "adventure"). However, ensure it feels natural and not forced, maintaining an elegant undertone.
• •Prioritize Storytelling in All Communications: Every piece of jewelry has a story connected to a book. Weave this narrative into product descriptions, social media posts, and even customer service interactions. Explain the inspiration and the meaning behind the details.
• •Maintain a Balance of Enthusiasm and Sophistication: While the brand is passionate and caters to an enthusiastic fanbase, the overall tone should remain stylish and elegant, reflecting the quality and design of the jewelry. Avoid overly casual slang that might detract from the premium feel.
• •Foster a Sense of Community and Exclusivity (the "IYKYK" Factor): Use language that makes customers feel like they are part of an exclusive club of readers who understand the subtle references in the jewelry. Encourage user-generated content and interaction.
• •Let Jac's Voice Shine Through (When Appropriate): The founder's personal passion is a key part of the brand's authenticity. Occasional direct messages from Jac, or copy written from her perspective (especially on the "About Us" page or in special announcements), can strengthen the connection with the audience. Ensure this voice aligns with the established friendly, passionate, and approachable tone.

Percepción Social

Highly Coveted, High Quality & Worth the Price, Unique & Special, Trusted Brand, Community Favorite, Empowering

Ejemplos de Copy

• •Unlock the magic ✨ Our newest collection, whispered from the pages of your most cherished adventures, has arrived! Each piece is a key, a memory, a fragment of a world you hold dear. Which story will you wear today? Tap the link in bio to explore the enchantment. #EstoriCollective #BookishJewelry #FantasyInspired #NewCollection
• •Carry a piece of their courage, their resilience, their starlit sky. Our [Product Name] necklace isn't just an accessory; it's a subtle nod to the journey that captivated your heart. Finely engraved with a detail only true fans will recognize, crafted to last as long as the legends themselves. Wear your story. #WearYourStory #SubtleMerch #BookNerd #QualityCraftsmanship
• •Hey Story-Lovers! ✨ Great news for those who've been patiently waiting! Your favorite [Product Name] is finally back in stock! We know how much this piece means to our amazing community, and Jac has been working her magic to bring it back for you. Don't miss out this time – these treasures tend to fly off the shelves! Shop now via the link below. Thank you for being part of the Estori family! #EstoriRestock #BookCommunity #FanFavorite
• •More Than Just Jewelry, It's a Piece of Your World. At Estori, we believe in crafting adornments as enduring as the tales that inspire them. That means durable metals, timeless designs, and absolutely no green fingers. Ever. Invest in meaning, wear with love, for years to come. #EstoriQuality #MadeToLast #BookishTreasures
• •Tired of book merch that screams its fandom? Discover Estori Collective: elegant, subtly designed jewelry inspired by the worlds you escape to. Carry your favorite characters and magical moments close to your heart, in a style that's uniquely you and beautifully understated. Find your new obsession. ✨ Shop the collections. #Estori #SubtleBookishMerch #FantasyJewelry #ElegantGeek