Tono de Marca

Confident, Direct, and Elegant

Valores de Marca

• •Efficacy and Performance
• •Simplicity
• •Quality Ingredients
• •Ethical Practices
• •Confidence and Empowerment

Mejores Prácticas

• •Lead with the Benefit: Always start with what the product does for the customer (e.g., "Stays on all day," "Feels hydrating," "Gives you confidence"). The "how" (ingredients, formula) should support the primary benefit.
• •Embrace "Confident Simplicity": Use clear, direct, and assured language. Avoid jargon or overly flowery descriptions. The tone should reflect a woman who knows what she wants—quality and performance without the fuss.
• •Reinforce Core Values: Consistently weave in keywords related to brand values in all copy: "long-lasting," "simple," "vegan," "hydrating," "confident." This repetition solidifies the brand identity in the consumer's mind.
• •Amplify the "Why": Instead of just stating a product is "vegan," explain what it means for the customer—"Made with plush, vegan and cruelty-free ingredients". Instead of just "Vitamin E," say "Formulated with Vitamin E for moisturized, soft lips".
• •Speak to the "Woman on the Go": Frame products as solutions for a busy lifestyle. Highlight how they save time (no need for touch-ups), are versatile (day-to-night wear), and provide a reliable, polished look with minimal effort.

Percepción Social

EstinaJ is perceived as a reliable, high-quality independent beauty brand specializing in lip products. Customers view it as a go-to for durable and richly pigmented lipsticks that deliver on their promises. The positive reviews on its website and on platforms like IPSY indicate that the products are well-received and live up to their marketing claims. The brand's presence on Walmart.com broadens its reach and reinforces its image as an accessible option for quality cosmetics. The consistent emphasis on being vegan and cruelty-free also aligns it with a growing consumer movement towards ethical beauty.

Ejemplos de Copy

• •Effortless all day. Bold all night. Our new Velvet Matte Lipstick in 'Desire' delivers intense, smudge-free color that feels as good as it looks. Formulated with Vitamin E for a plush, non-drying finish. Simplicity never looked so powerful. #EstinaJ #LongLastingLipstick #VeganBeauty
• •Your Favorite Mattes: Lasting Color, Unbeatable Price.
• •Beauty in Simplicity. Performance in Color.
• •Your 9-to-5 just met its match. EstinaJ's long-lasting liquid lipstick stays vibrant and comfortable from your morning coffee to your evening plans—no touch-ups needed. Made for women who demand more from their makeup. Shop our best-sellers now for waterproof, non-sticky color.
• •Pure shine, zero stickiness. Meet the gloss that changes the game. 'Are We Clear' delivers a high-shine, crystal-clear finish that hydrates and protects with every swipe. Perfect for wearing alone for a natural look or layering over your favorite matte to add dimension. Simple, elegant, essential.